By combining Snaptrends insights with Esri’s mapping analytics, we expand the user’s capabilities and give them a real competitive advantage in how they are able to read, interpret and view insights from big data.
Austin, TX (PRWEB) October 11, 2016
Snaptrends, the leading location-based social media intelligence platform, is proud to announce a deeper, more robust integration with Esri, the world's most advanced mapping and spatial analysis platform as well as the maker of ArcGIS. Previously Esri ArcGIS users had the ability to access interactive Esri basemaps via Snaptrends. Now, users can view and access Snaptrends data via the web in ArcGIS Online, providing them access to the full ecosystem of Esri tools connected to the cloud.
Customers of both platforms will enjoy a seamless user experience that gives them the ability to combine Snaptrends geo-social media intelligence with Esri’s mapping abilities, regardless of which platform they are logged into. In addition to equipping clients with a broad array of options that allow them to compile, manage and share social media insights with ease, Snaptrends data may also be sent and stored in Esri’s secure cloud, ensuring customers retain instant and confidential access to the insights and information they need when they need it. “Snaptrends data provides customers with rich analytics that empower them to make more informed decisions, faster. By combining Snaptrends insights with Esri’s mapping analytics, we expand the user’s capabilities and give them a real competitive advantage in how they are able to read, interpret and view insights from big data,” said Bill Robbins, Release Director and Principal Software Engineer at Snaptrends.
The partnership between Esri and Snaptrends provides a powerful means of interrogating and visualizing pertinent location-based data gathered from social media sites. Snaptrends allows its clients to search through social media using a variety of means that include hashtags, emojis, keywords, user handles, and user-defined geography. Snaptrends, by itself, is already a powerful tool with a vast application range that includes brand monitoring, corporate security, emergency response, and much more. “This integration is important due to the fact that leveraging social networks as an additional data stream allows users the ability to understand relationships between behavior and geography in real-time,” said Carl Walter, National Security Industry Manager at Esri and former Fusion Center Director. “Combining the dual capabilities of Esri and Snaptrends will help users evolve from the simple process of social media monitoring to deriving social media intelligence.”
The combination of the world's best social media intelligence platform and the best mapping platform allows users to harness the information gained from social media and integrate that information into interactive, location-based maps to be shared with co-workers, corporations, government agencies, and the public.
Watch this short video to learn more about the feature service integration between Snaptrends and Esri.
Snaptrends is a cloud-based social media monitoring platform that enables companies from every industry to harness the power of their social media data and make more informed decisions. As pioneers of geosocial intelligence, Snaptrends’ patented location-based software helps companies identify and locate trending topics, key influencers and relevant conversations across a broad array of social networks. Featuring easy-to-use tools that allow users to quickly customize, analyze, visualize and organize social media data, Snaptrends is changing the way companies view and extract value from social media.
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.