CRN's Distraction Podcast Names OmegaBrite as New Sponsor

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Brand becomes the latest to hop onto the podcasting marketing bandwagon

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Podcasts have been growing in popularity, attracting advertisers recognizing the value of this captive audience.

The “Distraction” podcast, hosted by Dr. Ned Hallowell and produced by CRN International’s Collisions division, is delighted to introduce OmegaBrite nutritional supplement as its new sponsor.

OmegaBrite is regarded as the highest-purity omega-3 supplement, which is a vital component to overall health and well-being. OmegaBrite was developed and formulated by Dr. Carol Locke, while on the faculty of Harvard Medical School. Dr. Locke is the founder and director of The Center for Creating Health.

“Distraction” was created to help people cope and thrive in our crazy-busy, 24/7 modern world. Dr. Hallowell is a leading ADHD authority, New York Times bestselling author, and a user of OmegaBrite, which provides for a natural tie-in. He will be endorsing the product during the show, starting this month and running for 12 weeks, and conducting an interview with Dr. Locke. In addition to exposure on the podcasts, OmegaBrite will have an online presence on the website.

Podcasts have been growing in popularity, generating loyal and dedicated followers, putting listeners in control to hear episodes when and where they like, and attracting advertisers recognizing the value of this captive audience.

“OmegaBrite is thrilled to sponsor Dr. Ned Hallowell and the ‘Distraction’ podcast as we celebrate over 16 years of helping people thrive and succeed in their daily lives,” said Dr. Locke. “OmegaBrite’s unique proprietary formulation provides the gold standard in omega-3 supplements for people to flourish in today’s busy world.”

CRN’s Collisions division has already developed several shows in addition to “Distraction:” “The Car and Driver Podcast,” with the editors of Car and Driver magazine, and “The Official Sasquatch! Festival Podcast,” providing coverage of the Live Nation music festival. Coming soon are “Stockton!”, hosted by sportscaster icon Dick Stockton, and “Just The Right Book!,” a podcast hosted by independent bookseller icon Roxanne Coady of RJ Julia Booksellers.

About CRN International

CRN International is the leading radio marketing company, pioneering strategies and producing creative programming that gives major advertisers competitive advantages through radio and emerging audio media. The company recently launched Collisions, which produces “podcasts for curious people.” The company is headquartered in Hamden, CT, with offices in New York, Minneapolis and Detroit.

For more info:
Jim Alkon, Marketing Director

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