"It’s a privilege to continue our work with this brand and help demonstrate these great products through the tremendous power of TV."
Portland, Ore. (PRWEB) November 09, 2016
Portland-based DRTV agency Atomic Direct has released television campaigns for two new Kobalt Tools: the Rapid Adjust Wrench and a revised Double Drive Screwdriver. This marks the sixth year that Atomic has produced spots for the Kobalt brand.
The Rapid Adjust Wrench is a new take on an adjustable wrench that adjusts with one-hand and stays locked until you release it. The innovative Double Drive screwdriver has a unique driver mechanism that drives twice as fast as a ratcheting screwdriver. This new version comes with Quik Load (QL3) technology. The QL3 securely holds most standard and precision driver bits – including those you already own.
The campaign features two :30 spots that encourage viewers to buy at Lowe’s or online at Lowes.com/RapidAdjust and Lowes.com/DoubleDrive.
“Kobalt is the new leader in innovative tool technology,” states Atomic Direct CEO Doug Garnett. “It’s a privilege to continue our work with this brand and help demonstrate these great products through the tremendous power of TV.”
Both spots can be viewed here: https://vimeo.com/189357106.
About Atomic Direct
Based in Portland, Oregon, Atomic Direct is an industry-leading television advertising agency that specializes in creating demand and building brand for innovative products at mass and specialty retail. Atomic is a full service agency with strategy, creative, production, media, research, and campaign services. Clients include Lowe’s Home Improvement, Mission AthleteCare, DuPont, Rubbermaid, Briggs & Stratton and Kreg Tool. Visit the company online at http://www.atomicdirect.com or read our blog at http://atomicdirect.com/blog