Atomic Direct Releases Sixth Fall Season of Spots for Kobalt Tools

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The campaign features spots for two products: the Rapid Adjust Wrench and Double Drive Screwdriver.

"It’s a privilege to continue our work with this brand and help demonstrate these great products through the tremendous power of TV."

Portland-based DRTV agency Atomic Direct has released television campaigns for two new Kobalt Tools: the Rapid Adjust Wrench and a revised Double Drive Screwdriver. This marks the sixth year that Atomic has produced spots for the Kobalt brand.

The Rapid Adjust Wrench is a new take on an adjustable wrench that adjusts with one-hand and stays locked until you release it. The innovative Double Drive screwdriver has a unique driver mechanism that drives twice as fast as a ratcheting screwdriver. This new version comes with Quik Load (QL3) technology. The QL3 securely holds most standard and precision driver bits – including those you already own.

The campaign features two :30 spots that encourage viewers to buy at Lowe’s or online at Lowes.com/RapidAdjust and Lowes.com/DoubleDrive.

“Kobalt is the new leader in innovative tool technology,” states Atomic Direct CEO Doug Garnett. “It’s a privilege to continue our work with this brand and help demonstrate these great products through the tremendous power of TV.”

Both spots can be viewed here: https://vimeo.com/189357106.

About Atomic Direct

Based in Portland, Oregon, Atomic Direct is an industry-leading television advertising agency that specializes in creating demand and building brand for innovative products at mass and specialty retail. Atomic is a full service agency with strategy, creative, production, media, research, and campaign services. Clients include Lowe’s Home Improvement, Mission AthleteCare, DuPont, Rubbermaid, Briggs & Stratton and Kreg Tool. Visit the company online at http://www.atomicdirect.com or read our blog at http://atomicdirect.com/blog

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Cydni Zupsic
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