The Grubb Co. Realtors Now Using RealScout

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Leading East Bay realtor leverages powerful technology to match available homes with extensive range of client preferences.

Leading East Bay real estate brokerage The Grubb Company is now using a powerful, proven technology solution to help agents and their clients find the best homes faster. The 49-year-old, privately-held brokerage, with offices in Oakland and Berkeley, recently implemented RealScout, a brokerage-branded web and mobile platform that fosters convenient, collaborative searches by agents and clients while offering a significantly deeper view of property features well beyond those commonly used today.

Now used by scores of leading brokerages across California and other markets, RealScout helps ensure that the best homes for each client automatically flow to the top of their prospect list by matching an ever-growing array of feature preferences and lifestyle-related considerations.

“RealScout is lifestyle friendly, user-friendly and visually friendly – our clients love it and our agents love their ability to collaborate in the online search process so they can deliver a superior customer experience,” said Melissa Bush, sales manager for The Grubb Company.

Specializing in high-end properties throughout Piedmont, Albany, Oakland, Berkeley, Kensington and the surrounding cities, Grubb Co. offers a unique blend of traditional, highly-personalized service combined with powerful marketing and technology solutions designed to enhance agent productivity and client satisfaction. The company employs 70 agents and 20 support team members, including transaction coordinators, marketing specialists, and in-house photographers.

RealScout’s agent- and broker-branded platform enables agents and homebuyers to search for features such as “remodeled kitchen,” “lots of natural light,” “large backyard,” “close to park,” and countless others. RealScout also has pioneered the use of “computer vision” technology to identify key property features and benefits that can aid in the home-buying decision.

“RealScout allows me to customize each buyer’s wish list and then sends me daily updates that stay in tune with my clients’ needs,” said Julie Gardner, agent with Grubb Co. “Real Scout not only provides a daily touchstone to my clients, but it helps me to quickly refine their hunt, saving us all valuable time and energy. The more they interact with the program, the easier it is for me to identify what truly piques their interest and the quicker we can find the home of their dreams. It’s really a simple and elegant program that’s easily mastered, and I encourage every realtor to give it a try. It’s real power!”

In addition to RealScout, Grubb Co. utilizes advanced online transaction management technology, customer relationship management tools and other solutions to help agents build stronger client relationships.

“We are a ‘high-touch’ organization built on the value of strong customer relationships,” Bush said. “We’re proud to have been able to strike the right balance of personal service and tech-enabled convenience. Making the client’s home-buying experience as rewarding as possible is at the core of everything we do.”

About the company:
The Grubb Company is a full-service real estate firm, offering their clients a smooth and professional real estate experience. With more than 49 years in the business, The Grubb Company knows that a high level of service ensures the satisfaction of their clients. They have a foundation of discipline, accountability, and teamwork that sets them apart from other real estate firms in the area. The Grubb Company is committed to providing their clients with the best agents, the best service and the best houses around. To learn more, visit their website at http://www.grubbco.com/.

About RealScout:
RealScout (http://www.realscout.com) is the brokerage- and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Homebuyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time.

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Susan Kline
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