Collegiate Housing Communities’ Bike Share Program Launch Counts Calories While Saving the Earth

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Gotcha Bike reduces carbon footprint, provides residents of seven EdR properties across the country a sustainable and eco-friendly alternative to vehicular transportation.

“We believe in providing everyone with a safe, healthy and sustainable mode of transportation."

Gotcha Bike’s sustainable and affordable bike share transportation program is moving people across the country in interesting ways.

The new bike share’s app not only allows users to unlock bikes with ease, it also tracks carbon dioxide emission reductions and keeps track of individual calorie use.

Gotcha Bike launched earlier this year at seven EdR collegiate housing communities across the country. Founded in 1964, EdR is a leader in the collegiate housing industry.

After launching earlier this year (The Reserve on Stinson, Campus Village, The Marshall, The Varsity, District on 5th, The Reserve at Columbia and The Retreat at Blacksburg Cottages), more than 629 of residents have biked off 262,844 calories over 4,206 trips while concurrently reducing carbon dioxide emissions by 5,794 pounds and saving more than $3,633 (versus driving).

“We believe in providing everyone with a safe, healthy and sustainable mode of transportation,” said Sean Flood, CEO of parent company The Gotcha Group. “Gotcha Bike is designed to be durable and maintenance-free providing communities clean, reliable and affordable transportation.”

The Gotcha Bikes are the nation’s smartest, thanks to Gotcha Bike partner, Social Bicycles, and its proprietary GPS technology that allows users to locate and access the bikes through a smartphone or computer.

The integrated technology and flashing safety lights are powered through a built-in solar panel and dynamo hub, giving riders real-time data from each bike ride, such as carbon dioxide emissions reduced, calories burned and money saved. To date, Gotcha Bike has saved its users across 12 markets more than $34,698 since launch.

The bike share is free for residents of each EdR property, who must return the bike to a rack after each ride. Participants can ride a bike anywhere, and even put one “on hold” if they would like to make a stop before ending their ride at a designated station.

Currently, Gotcha Bike provides bike share programs at 12 collegiate, residential and corporate campuses across the U.S. In many markets, the bike share unites riders with national brands that underwrite the service. Durability features of the specially made bikes include a lightweight and rustproof aluminum frame, waterproof Kevlar seats and puncture-resistant tires, which offer a maintenance-free smart bike.

For more information on the Gotcha Bike program, please visit Gotcha Bike's website at http://www.gotchabike.com.

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Kerry Welch

Michael Stettner
Touchpoint Communications
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Gotcha Bike
since: 06/2014
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