Winston-Salem, NC (PRWEB) November 10, 2016
Two top engagement strategists from Inmar, Inc., a technology and analytics company, will share insights on data-driven shopper targeting at the Fall 2016 LEAD Marketing Conference taking place on Wednesday, November 16. Tim Clark, Director, Inmar Center for Brand Excellence, and Charlie Gage, Senior Shopper Strategist, Inmar, will present “Identifying the Right Targets: Data-Driven Strategies for Understanding and Engaging Your Shoppers” at 3:50 p.m. ET.
Their program, which closes the day-long event, will identify the in-depth data marketers need to understand their shoppers in order to reach their “true” customer, and will explore the tools available to collect this data. Brands who leverage these tools will be better positioned to accelerate growth and build share.
The LEAD Marketing Conference is produced and hosted by the Shopper Technology Institute and CPGmatters. This unique “virtual” conference is presented live and entirely online and will run from 10:00 a.m. - 4:30 p.m. ET, November 16. It is billed as “the only collaborative conference for CPG manufacturers and retailers covering all aspects of loyalty, engagement, analytics and digital applications.” More than 500 industry professionals are expected to attend the day-long event which will include eight presentations from a select cadre of industry experts.
Those interested in participating in the conference can register at the conference website.
Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, we have unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results.
For more information about Inmar’s products and services, please contact (866)440-6917 or visit http://www.inmar.com.