“Our goal is to bring a better pasta to more people. This launch at Target is a tangible step towards that goal."
Detroit, Michigan (PRWEB) November 15, 2016
Today, Banza announces its launch into Target, chain-wide. The brand’s chickpea pasta will enter over 1700 new stores, capping off a year in which Banza tripled its retail distribution, and putting Banza on the map in every state across the country.
Banza’s goal is to make the foods people already love better by using more nutritious ingredients. Banza’s launch at Target helps bring its high-protein pasta to millions more consumers around the country, furthering the company’s goal of making healthy eating an easier - and tastier - possibility for the mainstream shopper.
In April, Banza’s penne and shell shapes hit shelves at 315 select Target stores. Following success in these stores during this trial period, Target is adopting the brand on a larger scale. Penne and shells are launching chain-wide this month, and Banza’s new spaghetti shape will debut at 315 stores. Banza will be $2.99 on shelves at Target.
“Our goal is to bring a better pasta to more people” said Brian Rudolph, co-founder of Banza. “This launch at Target is a tangible step towards that goal. We’re so grateful for Target’s belief in our potential, and for the Banza fans who made our first 315 stores a success.”
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Banza, founded in 2014 by brothers Brian and Scott Rudolph, is a food company on a mission to make the foods people love better, by using more nutritious ingredients. Banza’s first product is a pasta made from chickpeas - with double the protein, four times the fiber and nearly half the net carbs of traditional pasta. In 2013, seeking a healthier version of his favorite food, Brian started making chickpea pasta by hand in his kitchen. Since launching in retail in 2014, Banza pasta has expanded from 2 stores to over 4,000 nationwide. Banza has gained recognition as one of Time Magazine’s Best Inventions of 2015, and been featured in NYT Food, Food & Wine, Forbes & Inc 30 under 30, Entrepreneur Magazine, Fastco, The Today Show, Good Morning America, and The Huffington Post.