Aircel Partners with Celltick to Accelerate Network Monetization

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Celltick to provide managed services based on LiveScreen platform

Aircel, one of the leading innovative telecom brands in India, in partnership with Celltick, a global leader in mobile marketing, today launched A!LIVE, a mobile marketing service by Celltick’s LiveScreen platform. The service is aimed to provide easy to discover localized Value Added Services (VAS) to Aircel customers, resulting in strong incremental revenue.

Aircel subscribers will be able to easily access relevant VAS products and services based on their location, context and purchase history. Celltick markets content and gaming services, mobile coupons, operator services, mobile advertisements and other infotainment services using the managed service.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “By utilizing highly targeted mobile marketing content to subscribers, the Celltick managed service A!LIVE will help our subscribers to easily discover the vast range of VAS genres like news, sports, lifestyle, entertainment and many more, thereby leading to increase in the adoption of these services. A!LIVE will pave the way to more personalized mobile interactions for subscribers, helping build subscriber loyalty and satisfaction.”

LiveScreen is Celltick’s patented platform designed specifically to maximize mobile marketing for operators while providing an easy to use interface for mobile infotainment. Celltick delivers and manages services to help operators gain incremental revenue from mobile marketing.

“LiveScreen’s mobile marketing service A!LIVE will help Aircel strategically leverage their network to increase competitive edge,” says Abraham Punnoose, Managing Director, Celltick India & Africa. “The ability to provide an easy to use interface for enabling high value services would enhance the adoption of the services for Aircel. Celltick will provide highly targeted marketing capabilities creating more personal mobile interactions for subscribers, helping to increase satisfaction and reduce churn. We are extremely proud to work with an innovative operator like Aircel.”

About Celltick
Celltick is a global leader in mobile marketing. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 160 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

About Aircel
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses or launching revolutionary Industry first data products aimed at fuelling Internet adoption. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell award 2015, in Innovation for its “Zero Premium Assurance” solution for high service availability, Data Quest Award 2015 for ‘Excellence in Implementation and Use of Technology for Business Benefits’. For more information, please log onto our website http://www.aircel.com.

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Ramgopal Vidyanand
Celltick
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