A Gaming Headset That Will Make Grown Men Twerk

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Video Marketing Agency Vidpow Creates Outlandish New Ad For HyperX

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“We have found very high conversions online if you can be disruptive,” says Jeremy Vest, CEO and Founder. “If, as Seth Godin says, you can be the Purple Cow.”

Beards, bikinis, clowns, and Harambe. Just a few of the elements used by the video marketing agency Vidpow to create a memorable - and slightly crazy - ad for HyperX, the makers of the Cloud Stinger gaming headset.

The ad marks a turning point for the agency that has become a thought leader in the online video industry, focusing in the past on YouTube marketing and video optimization but now putting their experience to work for product launches and viral video production.

“We have found very high conversions online if you can be disruptive,” says Jeremy Vest, CEO and Founder. “If, as Seth Godin says, you can be the Purple Cow.”

The video features an over-the-top gamer sitting on an Iron Throne-style gaming station extolling the benefits of the lightweight, premium headset that sells for only $49. It follows a formula proven successful by previous viral hits like Squatty Potty and Poo-Pourri, including rapid-fire jokes, an in-your-face onscreen talent and highly irreverent humor to make a point.

The ad can be found on YouTube or on the HyperX Facebook page,
https://youtu.be/irYW97Rlyl8
http://www.facebook.com/hyperxcommunity

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About Vidpow:
Vidpow is a team of thought leaders in online video marketing with millions of subscribers and over a billion views for the brands they represent on YouTube and beyond. They regularly speak at the largest video conferences like VidCon and write for many of the largest online trade publications like ReelSEO.

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Jeremy Vest
VIdpow LLC
+1 (214) 458-4907
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Vidpow
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