Bing, CPC Strategy Forge Partnership

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Microsoft recognizes digital marketing agency with “Select Status” in new Bing Partner Program.

“Microsoft has clearly demonstrated that it’s bullish on Bing Ads,“ said Rick Backus, CEO and co-founder of CPC Strategy. “Our ongoing partnership will only improve our ability to service our retail clients and brands on the channel."

Microsoft continues to invest in search engine advertising opportunities, and today announced that CPC Strategy, a retail-focused digital marketing agency, has been recognized with “Select Status” for its just-launched Bing Partner Program. As a Select Partner to Bing Ads, CPC Strategy joins a group of trusted advisors to Microsoft’s growing customer base on the Bing Network, while enhancing the agency’s service offering to its retail clients and brands through exclusive access to training, marketing, and technology development.

“Microsoft has clearly demonstrated that it’s bullish on Bing Ads, with search ad revenue growth of over 24% YOY in 2016, “ said Rick Backus, CEO and co-founder of CPC Strategy. “Our ongoing partnership will only improve our ability to service our retail clients and brands on the channel.”

According to an eMarketer survey from August 2016, 50% of marketing professionals plan to increase their advertising budget on Bing within the next 12 months. By partnering with Bing, CPC Strategy is well-positioned to tap into Microsoft’s global growth and offers an additional platform for its retail partners and brands to make valuable connections with consumers.

“We look forward to strengthening our capabilities with Bing Ads as it continues to grow globally,” Backus added. “We’re confident that our partnership will help drive even better results for our clients.”

For more details on CPC Strategy, please visit our website, like us on Facebook, follow us on Twitter, check out our videos on YouTube and connect with us on LinkedIn.

For more details about the Bing Partner Program please visit: https://advertise.bingads.microsoft.com/en-us/blog

About CPC Strategy
CPC Strategy is a retail-focused digital marketing agency that specializes in driving performance growth on the channels that most directly impact a retailer’s digital bottom line. Founded in 2007, CPC executes on ad strategy and management for retailers and brands on Google, Amazon, Facebook, and other product advertising channels. For more information visit http://www.cpcstrategy.com.

Contact:
Megan Leer
CPC Strategy
mleer(at)cpcstrategy.com
619.708.9500

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Megan Leer
@CPCstrategy
since: 06/2008
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