“Season’s Greetings” will Spread Throughout Times Square as the World’s Tallest Digitally-Animated Christmas Tree is Lit on The Toshiba, TDK and Dunkin’ Donuts Screens

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“Season’s Greetings” will Spread Throughout Times Square as the World’s Tallest Digitally-Animated Christmas Tree is Lit on The Toshiba, TDK and Dunkin’ Donuts Screens

Today, Monday, December 5, 2016, Toshiba, TDK and Dunkin’ Donuts shared “Season’s Greetings” by lighting the world’s tallest digitally-animated Christmas tree atop One Times Square.

Today, Toshiba, TDK and Dunkin’ Donuts shared “season’s greetings” by debuting the world’s tallest digital Christmas tree, which will light up One Times Square underneath the famous New Year’s Eve ball through Wednesday, January 6.

Covering four digital signs, and standing 400 feet above street level, the 204-foot digital tree utilizes state of the art graphic designs, intended for maximum visual exposure in Times Square. The animation debuted in silhouette form, followed by a gradual pulsating glow behind the tree, letting viewers know something special was in the offing. The tree began to sparkle, while another Times Square tradition, a special countdown, slowly appeared. As the countdown reached “1,” thousands of white lights shimmered, with the new rotating tree getting brighter and brighter in sparkling lights as a ribbon with “Season’s Greetings” encircled it.

“At this special time of the year, Toshiba and TDK, joined by Dunkin’ Donuts for the third year in a row, offer holiday cheer by lighting the world’s largest digital Christmas tree,” says Eddie Temistokle, Sr. Manager Corp. Communication & CSR Toshiba America Inc. “We are delighted to continue this holiday tradition in 2016.”

"It's that wonderful time of year again" says Frank Sweeney, TDK's US President and CEO," and we are thrilled to add excitement and cheer to NY and the Great White Way by co-sponsoring the world's largest virtual Christmas tree."

The tree will adorn the winter sky and set the mood for the holiday season in Times Square through January 6, 2016, appearing on the screens every 5 minutes, 24 hours a day.

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About Toshiba
Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into three focus business fields: Energy that sustains everyday life, that is cleaner and safer; Infrastructure that sustains quality of life; and Storage that sustains the advanced information society. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations and is contributing to the realization of a world where generations to come can live better lives.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of 551 consolidated companies employing 188,000 people worldwide, with annual sales surpassing 5.6 trillion yen (US$50 billion). (As of March 31, 2016.)

To find out more about Toshiba, visit http://www.toshiba.co.jp/index.htm

About TDK Corporation
TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes electronic components, modules and systems* marketed under the product brands TDK and EPCOS, power supplies, magnetic application products as well as energy devices, flash memory application devices, and others. TDK focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2016, TDK posted total sales of USD 10.2 billion and employed about 92,000 people worldwide.

  • The product portfolio includes ceramic, aluminum electrolytic and film capacitors, ferrites, inductors, high-frequency components such as surface acoustic wave (SAW) filter products and modules, piezo and protection components, and sensors.

About Toshiba Vision
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visit http://www.facebook.com/ToshibaInnovation.

About Dunkin’ Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has more than 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit http://www.DunkinDonuts.com.

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Mike Stouber
Rubenstein Communications
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