Due to the high degree of unmet needs in breast cancer care, it is necessary to address the breast cancer community year-round — not just during October’s National Awareness month
(PRWEB) December 09, 2016
Even with breast cancer cited as the second-most common cancer in the world, survival rates have increased greatly in recent years. This can be attributed to the improvement in breast cancer care. However, while these trends suggest major progress, that progress hasn’t been equally distributed. In response, Mediaplanet’s latest, cross-platform edition of “Breast Cancer Care” spotlights the unmet needs in breast cancer care, plus disparities in screening and treatment, motivating readers take action and help eliminate these barriers.
Due to the high degree of unmet needs in breast cancer care, it is necessary to address the breast cancer community year-round — not just during October’s National Awareness month. This campaign pays particular attention to young women, advanced breast cancer patients, men with breast cancer, caregivers, minority groups and patients with rare subtypes of breast cancer.
Broadway and television star Krysta Rodriguez graces the cover of the print publication. Diagnosed with breast cancer at age 30, she opens about the personal battle and decision to undergo a double mastectomy in an exclusive conversation with Mediaplanet. “The moment they told me, it was ‘this is what I’m doing this year, and nobody get in my way,’” she recalls. “Of course, in a quiet moment later, I cried, but I think it was a good way for me to handle it. I can beat this level of life — like a video game.”
Rodriguez concludes by sharing her continued support for cancer-related causes, as well as her dedication to help spread awareness about early detection and education amongst young women.
The print component of “Breast Cancer Care” is distributed within this weekend’s edition of USA Today in New York, Boston, New Orleans, Houston, Washington D.C., San Francisco, Cincinnati, Dallas and Los Angeles, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
This edition of “Breast Cancer Care” was made possible with the support of Krysta Rodriguez, Breast Cancer Research Foundation, National Breast Cancer Foundation, American Breast Cancer Foundation, Stand Up to Cancer, Eli Lilly, Triple Negative Breast Cancer Foundation, Novartis Oncology, Genomic Health, Heron Therapeutics, Dompé and many more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.