When we saw that big brands were using reactions as a polling mechanism, when it is explicitly banned by Facebook, we decided to react and develop a tool that is 100% compatible with Facebook rules.
Toronto, Canada (PRWEB) December 15, 2016
Easypromos, a global leader in digital promotions, today announced the launch of a new Facebook Live Poll application which enables hosts to perform a poll among the Facebook community while complying with the rules of Facebook on use of “reactions.” The platform’s intuitive editor enables the host to easily and quickly personalize and customize each poll, offering a hashtag counting system that guarantees full compliance with Facebook rules.
Since the launch of Facebook Live, which enables a user to broadcast videos in real time over the Facebook social media platform, it has grown in popularity with many individuals, brands and companies embracing live video in new and different ways. In recent weeks, Facebook Live is increasingly being used to conduct live polls, an effective promotional strategy which increases audience engagement and reach for those who have programming capabilities. However, many are using reactions such as “like, wow, or love,” as voting mechanisms, which is a clear breach of the rules of Facebook on the use of "reactions" .
Carles Bonfill, CEO of Easypromos, has closely followed the Facebook Live Polling trend: "These polls show incredible potential for brands as the visibility that it brings via Facebook coupled with user interaction can drastically expand the scope of a company’s reach and engagement with target audiences. When we saw that big brands were using reactions as a polling mechanism, when it is explicitly banned by Facebook, we decided to react and develop a tool that is 100% compatible with Facebook rules, as well as fast, easy and customizable with no programming knowledge required. "
Easypromos Facebook Live Polls
Like all other Easypromos applications, the Facebook Live Polls application is a reliable and robust tool. Poll hosts are able to manage the promotion through a control panel which centralizes all information and actions in real-time. Hosts can also encourage more poll participation by adding a prize drawing through Easypromos sweepstakes app.
These features and Easypromos compliance with Facebook rules, combined with the inherent advantages of Facebook Live (Facebook gives great visibility to video streaming), make Facebook Live Polls an effective and timely digital promotion for companies and brands.
Easypromos is a global leader in digital promotions offering a self-service, easy-to-use platform to create and manage digital campaigns seamlessly across any social media network or device. Launched in 2010, Easypromos has powered digital campaigns supporting contests, sweep-stakes, quizzes, surveys, and more through simple, customizable solutions that are easily shareable for more than 250,000 promotions worldwide. Clients span 50 countries, with promo-tions running in 24 languages.