The biggest issue facing both groups today is pay rate to quality ratio. There isn’t an open dialogue about the topic and we want to maximize creative pay capabilities by educating the buyers.”
Tampa, FL (PRWEB) December 15, 2016
CopyPress is releasing its State of Content Marketing Survey white paper, “The Current Content Ecosystem.” CopyPress surveyed 355 respondents from marketing professionals to freelance creatives, to gain insight into their perspectives of the current content marketing industry. The white paper analyzes key components to the industry from both sides.
“With this whitepaper, we are trying to show some of the misconceptions each side may have about the other, as well as pointing out problems each face,” stated Dave Snyder, CEO of CopyPress. “The biggest issue facing both groups today is pay rate to quality ratio. There isn’t an open dialogue about the topic and we want to maximize creative pay capabilities by educating the buyers.”
The survey gathered a wide range of data to provide an overview on topics including content promotion, client knowledge, content creation obstacles, outsourcing, content budgets, publishing schedules, and freelance hours, pay rate, and drive. It explores the importance of content promotion, creation, and budget, providing an interesting look from people who use the content and those who create it.
The data tells the story of the value of quality content, the increasing importance it will have over the next five years, and the changing roles in the industry.
"For a while, people just pumped out content. Now there's too much. I think this is forcing people to take a harder look at what they are actually producing. Additionally, with Google answering queries directly in search results, companies can no longer just create that high-level content and expect results. We need to think more about how content addresses the customer journey, starting with top of the funnel queries and going deeper,” stated survey respondent Cassie Gillette of KoMarketing Associates.
The white paper will be released January 10th, 2017, with accompanying webinar will be held January 10th, 2017 at 2 PM EST.
CopyPress is a full service content marketplace. They have creatives that specialize in copy, design, development, and influencer programs. Their process is fully managed allowing customers and creatives to maximize their efficiency and output. CopyPress has been creating content for customers since 2009, and is currently headquartered in Tampa, FL.