Kirusa Partners with Econet Wireless for Launch of Instavoice and Sports Services in Lesotho

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Access to world’s best Missed Calls, Voicemail, and Voice SMS service; Econet subscribers can now regularly access updates of their favorite soccer clubs on their phones

InstaVoice in Lesotho

Kirusa’s InstaVoice Sports service is very relevant for our country as football is the top sport and most widely played game. Many of Lesotho's top footballers have moved on to play professionally in South Africa like Bushy Moletsane and Kopano Tseka.

Econet Wireless, the leading telecommunication network in Africa, has launched the popular InstaVoice Missed call, Voice SMS, Voice Mail and Sports Services in Lesotho by partnering with Kirusa, a global leader in providing telecom and social media solutions. The launch also heralds Kirusa’s inroads into the Lesotho Telecom sector.

These services will enable Econet subscribers in Lesotho to manage their missed calls, voicemails, and voice messages; and create an exclusive platform to receive daily soccer alerts and updates from their favorite clubs. Over 40 mobile operators across the globe have partnered with Kirusa to provide an integrated InstaVoice experience to 100 million monthly active users.

With the deployment of InstaVoice service in Lesotho, an Econet subscriber can manage his/her missed calls, voicemails and voice messages using the InstaVoice app. The app, with its intuitive and unique chat-like interface, allows the user to respond to missed calls and voicemails, through text as well as rich media. With features like unlimited voicemails, content delivery over email, option to link multiple numbers, and message withdrawal, InstaVoice is transforming the missed call and voicemail experience, the way we know it. Econet Wireless users, who do not have the app, are alerted over SMS with a link to voice content.

Subscribers can opt for InstaVoice Sports Service to receive daily soccer alerts and updates from their favorite clubs. These updates include team news, pre and post-match analysis, and quotes from team players and managers. Kirusa’s partnership with ‘goal.com’ gives subscribers access to top content updates from Manchester United, Chelsea, Arsenal, etc., along with exclusive alerts on players, matches, goals, penalties, and a range of other options. InstaVoice Sports Service is immensely popular in Africa and provides updates on 40 plus soccer clubs, with 400 million fan sign-ups.

Speaking at the launch, Maurice Newa, Chief Commercial Officer of Econet Telecom Lesotho, said, “Kirusa has a proven track record in the African Telecom sector. We are delighted to introduce its InstaVoice Services through which we can offer our subscribers a differentiated and an engaging experience”.

He further added, “Kirusa’s InstaVoice Sports service is very relevant for our country as football is the top sport and most widely played game. Many of Lesotho's top footballers have moved on to play professionally in South Africa like Bushy Moletsane and Kopano Tseka.”

Dr. Inderpal Singh Mumick, Founder, and CEO of Kirusa said, “We are thrilled to announce Kirusa’s inroads into the Lesotho Telecom sector. In Econet, we have a partner who shares our vision of a better-connected world, and we couldn’t be happier to enter Lesotho through this association. We hope that Econet users in the country will enjoy the innovative InstaVoice Services”.

With this launch, Econet subscribers in Lesotho can avail of a differentiated call completion service and an uninterrupted medium of infotainment.

About Econet
Econet Telecom Lesotho (ETL) came into being following the merger between Telecom Lesotho and Econet Ezi ~ Cel Lesotho in April 2008. When Eskom Enterprises (Pty) Limited sold its shares to Econet Wireless Global, Econet became a majority shareholder with 70% shareholding while the Government of Lesotho remained with 30%.
The merger of the two companies allowed ETL to provide both fixed and mobile services under one license. The main benefit of this merger is that ETL is now able to offer customers total, converged communications solutions for fixed and mobile voice, as well as internet and data needs.

The merger has also enabled ETL to improve customer satisfaction by offering the latest services at competitive rates and to attract new subscribers with innovative product offerings. For more information, visit: http://www.etl.co.ls

About Kirusa
Kirusa is a global leader in providing telecom & social media solutions that enable customers to have a voice and connect seamlessly. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™, InstaVoice Sports™, InstaVoice Ring™, myGenie™ & a host of mobile marketing solutions, which are offered in partnership with over 40 mobile carriers in Africa, India, LatAm, and the Middle East, as well as via the app stores for iOS, Android & Windows. Kirusa solutions are built on its patented technology and its highly reliable, scalable multimodal & cloud platforms, which manage over 2.5 billion calls/messages a month. Kirusa solutions are being used by over 100 Million mobile users in four continents every month. Kirusa has been recognized as one of Top 20 most promising technology companies by Silicon India and one of Top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as a finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc. For more information, visit: http://www.kirusa.com

For further inquiry, please contact
For Econet
Tlhaku Mokhethi
VAS Product Manager
Tel: +266 62220101
E-mail: mokhethit(at)etl(dot)co(dot)ls

For Kirusa
Alchemy Corporate Communications
Anju Makin
USA Tel: +1-973-536-2652
E-mail: anju_makin(at)alchemycc(dot)com

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Anju Makin
Kirusa
+1 973 536-2652
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