Phoenix Strategic Advisors, LLC Helps Clients Succeed through the Art and Science of Achieving Profitable Growth

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Consultancy offers businesses tips on successful strategies and building a dynamic and successful plan for profitable growth.

“What we discovered is that profitable growth doesn’t always follow a strict scientific formula. Those growth leaders we identified relied on a combination of art and science to deliver cumulative shareholder returns of 73 percent between 2012

As part of its ongoing thought leadership on accelerating profitable growth, Phoenix Strategic Advisors’ Managing Partner Carrie Shea’s message is that strategic planning need not be complicated to deliver results. In her most recent public speaking engagement at the Association Forum’s “Governance: Practice Meets Strategy” event in Chicago, Shea presented insightful lessons in creating, maintaining, and leveraging strategic plans, offering practical examples and information on how to keep those plans in place.

“There are plenty of tools and methodologies available for strategic planning, but success transcends the tool selection and is more dependent on achieving the right level of involvement throughout the organization, encouraging dialogue, and challenging existing paradigms,” said Shea.

At the three-part governance series for nonprofit staff executives, Shea and other key strategists shared corporate lessons learned, and how their experiences translate into organizational performance in the association community.

Phoenix Strategic Advisors recently conducted a study of 450 companies that outperformed their peers over the last three years, and identified ten “Growth Leader Guidelines” that were common in the most successful companies. “What we discovered is that profitable growth doesn’t always follow a strict scientific formula,” said Shea. “Those growth leaders we identified relied on a combination of art and science to deliver cumulative shareholder returns of 73 percent between 2012 and 2015, compared to 23 percent for low profit growers, and 38 percent for cost-cutters.”

In her white paper, “The Art and Science of Achieving Profitable Growth,” Shea outlined the most important factors in growth leadership, noting, “While these ten items represent more of the scientific aspect of profitable growth, the art lies in how your company brings them to life in your own particular environment.”

“The first of ten guidelines we identified as part of our study is that companies should pursue a focused growth agenda with no more than three or four key growth initiatives,” said Shea. “Success has as much to do with what you choose not to do, as what you choose to pursue.” Along the same lines of keeping it simple, Shea also points out a guideline for expanding channels intelligently. “Successful companies balance the need for rapid expansion to new geographies and atypical channel partners, with control over brand and customer service,” she said.

Additional guidelines including rigorously evaluating growth platforms and initiatives, maintaining a flexible cost structure, and leveraging agency tailwinds such as macro-economic and demographic changes and technology breakthroughs.

For more information about the art and science of achieving profitability, please visit Phoenix Strategic Advisors online at http://www.phoenixstrategicadvisors.com.

About Phoenix Strategic Advisors, LLC
Phoenix Strategic Advisors, LLC assists companies in accelerating profitable growth. The consultancy's partners are a blend of former C-level corporate executives and proven consultants from leading consultancies including Booz Allen, A.T.Kearney, and BCG. The firm serves C-level clients in the consumer products, apparel, retail, manufacturing and distribution industries in creating demand based growth strategies. Phoenix specializes in using strategic planning frameworks, proprietary customer/consumer insights, market modeling, and predictive analytics to build defensible and innovative growth strategies for clients.

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David Schutzman
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