Global Business Expansion Veteran David Becker Appointed CEO of Attract China: New CEO to Grow the “Gateway to the Chinese Traveler”

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As Chief Executive Officer to lead the organization’s expansion plans, Attract China is announcing that David Becker has joined the company known as the “Gateway to the Chinese Traveler." Becker will lead the team that presents hotels, restaurants, stores and attractions with the ideal channels to effectively create brand awareness and engagement with China’s independent traveler market.

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Attract China is ideally poised to profit and help our client partners profit from the growth, needs and demands of the Chinese consumers.

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Attract China is pleased to announce that David Becker has joined the company known as the “Gateway to the Chinese Traveler” as Chief Executive Officer to lead the organization’s expansion plans. The announcement is aligned with the launch of Attract China’s new travel website for Chinese travelers, XiaoYaoDao.cn or “Happy Travels.”

A proven expert in growing companies, Becker is known for creating innovative programs that have advanced and/or re-engineered businesses, significantly increasing their market share and revenues.    

“Attract China is ideally poised to profit and help our client partners profit from the growth, needs and demands of the Chinese consumers. As we advance our company's expansion, David's appointment is strategically ideal. We have a team with decades of experience in bridging cultural and language gaps as well as in creating value for consumers. David will work to create successes for Attract China and uphold our commitment to being a leader in this exciting business sector,” said Cecilia Chan, investor and managing partner for Attract China.

Becker will be responsible for setting and driving Attract China’s strategic vision as it advances on its expansion path while overseeing the day-to-day operations of the company, including ongoing product development, quality control initiatives, and business relations with suppliers, concierge groups and travel agents.

"I am honored to lead the team that brings to life a concept in such high demand. U.S. businesses are clamoring to attract Chinese travelers. We are thrilled to present hotels, restaurants, stores and attractions with the ideal channels to effectively create brand awareness and engagement with China’s independent traveler market. Travelers, travel agents and concierges depend on our new Chinese XiaoYaoDao.cn website, our high-quality passport-sized maps and social media to assist travelers,” said Becker. “While many other business categories have charged in and often stumbled marketing China, the hospitality industry now has a trusted guide in Attract China to reach the Chinese consumers, a market segment that is only going to increase in size, wealth and complexity."

“We are extremely fortunate to have an executive of David’s caliber. Over his career he has stood out for his leadership, his ability to orchestrate internal resources and external partnerships, and his facility to attract and inspire great talent,” said Walter Bernheimer, investor and managing partner for Attract China.

Becker’s impressive career highlights include transforming Uproar from a tiny start-up to a multi-player gaming juggernaut with a public listing that topped $1 billion, turning around Beliefnet from breakeven status to an acquisition-ready business by News Corp., and introducing Marc Andreessen to the world during a Time Magazine "Welcome to Cyberspace” tour.

For additional information about Attract China and the outbound Chinese tourist market, visit AttractChina.com.

About Attract China
Launched in Boston in 2014 and now headquartered in New York with an office in Beijing, Attract China is the Leading Gateway to the Chinese Traveler. Through its destination portal, XiaoYaoDao.cn, its Weibo channels, including Lovebos, and Chinese-language pocket maps, Attract China provides the platform for companies to reach, attract and maintain lasting relationships with independent Chinese travelers. Learn more at AttractChina.com.

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Marlene Oliver
NJC Communications
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