The Gaudreau Group Welcomes Kate Roy Back to Their Team

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The Gaudreau Group recently welcomed back to their team Kate Roy, Director of Marketing.

Kate Roy, CIC

"Kate's combination of marketing expertise and in-depth insurance experience is rare, resulting in a greater ability to communicate The Gaudreau Group’s mission to a broad audience in a unique and effective way." -Jules Gaudreau, President

The Gaudreau Group Insurance and Financial Services Agency of Wilbraham, MA recently welcomed back to their team Kate Roy, Director of Marketing. In her new role, Roy helps communicate the firm’s mission: “We help our clients Discover, Protect, and Enhance the people, places and things that are important to them.”

Working closely with The Gaudreau Group’s Strategy Advisors, Account Managers and their President, Jules Gaudreau, Roy delivers communications that help current and prospective clients understand the benefits of working with The Gaudreau Group. As a Certified Insurance Counselor, Roy has a deep understanding of the insurance industry and worked for several years in the Personal Insurance business, both for a large national carrier and for several agencies.

“We’re excited to have Kate back on our team. Her combination of marketing expertise and in-depth insurance experience is rare, resulting in a greater ability to communicate The Gaudreau Group’s mission to a broad audience in a unique and effective way,” says Gaudreau.

A graduate of Springfield Technical Community College’s Teleproduction Technology program, Roy has experience in several different media channels. She was featured on roughnotes.com, the online presence of Rough Notes magazine, for her expertise on Digital Marketing in the insurance agency world. She is also a graduate of the Springfield Leadership Institute, has volunteered with the East of the River Five Town Chamber of Commerce (ERC5) and Minnechaug Regional High School’s Career Readiness collaboration, and is a current contributor to the Westfield Education to Business Alliance.

Roy was with The Gaudreau Group previously from 2008-2014 in customer services and administrative roles. Prior to her years in the insurance industry, Roy was a videographer and editor for a local NBC TV affiliate.

Founded in 1921 and headquartered in Wilbraham, Massachusetts, The Gaudreau Group insures over 6,000 businesses and families in 14 states with combined annual premiums of over $100 million.

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