EyeforTravel: The Digital Big Bang in Travel: Does Your Strategy Stack Up?

Share Article

EyeforTravel San Francisco Summit is back for 2017. Here’s what to expect for this year’s event and newly released agenda.

It seems Americans don’t mind booking accommodations and airfare on small screens. According to research in 2016, 51.8% of travelers who booked trips via digital means will do so using a mobile device. That is up from 43.8% this in 2015. That is an impressive shift!

EyeforTravel are building on this change and have positioned the next EyeForTravel San Francisco Summit (April 24-25) to focus on ‘The Digital Big Bang in Travel’

To shed light on how mobile and social is driving consumer engagement and revenue for travel brands, Shreya Ganapathy the lead researcher for the event said "We are at a tipping point where brands can focus on the customer experience, consumer behavior and the need to engage and build loyalty with these connected travelers right through the travel cycle…. and at the center of it all we have mobile and data strategies!”

She went onto to say “Now is the time for travel brands to focus on digital strategies, marketing insights and partnerships to win that first booking to the taxi home”.

This year the event has Google covering VR with Cardboard, Lola discussing next steps of AI, to Hilton and Wyndham discussing the digital developments in hotels, to Booking.com, Trip Advisor and Cathay Pacific building on why they need to focus on consumer experience and personalization and how to achieve it.

They don’t just stop there, with 300 people in attendance, take the opportunity to discuss the need for chatbots, distribution strategies, marketing, social media and content best practice, customer behavior, machine learning and more to make sure to get the best takeaways in just 2 days.

Click here and learn more about the speakers and what they will cover: http://events.eyefortravel.com/san-francisco-summit/

Here is a snapshot of experts taking the stage in San Francisco in 2017!

  •     Barry Goldstein, Chief Digital & Distribution Officer, Wyndham Hotel Group
  •     Angel Llull Mancas, Regional Director N. America, Booking.com
  •     Daniel Houghton, CEO, Lonely Planet
  •     Kimberly    Lee, Senior Marketing Manager- International Business, Tencent/ Wechat
  •     Yenyi Fu, Director Mobile Product, TripAdvisor
  •     Amy Labroo, Director of Digital Marketing, Virgin America
  •     Krista Papas, Vice President, Lola
  •     Sakshi Chadha, Client Solutions Manager, Facebook
  •     Jay Fleugel, Product Head, Expedia/Hotels.com
  •     Dana Shefsky, Director, Brand & Guest Technology, Digital Product Innovation, Hilton Worldwide

Other companies confirmed to speak: IHG, Alaska Air, Cathay Pacific, KAYAK, Trivago, Contiki, Hopper, Highgate Hotels, Kiwi.com, Trip.com, Google, and a lot more…

Click here and learn more about the speakers and what they will cover: http://events.eyefortravel.com/san-francisco-summit/

This year’s conference will be 3 in-depth travel conferences all in one!

  • Mobile and Innovation Strategies: Mobile is fundamentally changing the way online travel brands do business. Mobile is not only fueling key shifts in consumer behavior but also it is also facilitating new business models and industry partnerships
  • Social Media Marketing Content & Data Strategies: The revolution in segmentation, targeting and personalization - and what travel brands and marketers must do to both understand and serve customers better in our new digital world
  • The Start-up Village: A special bolt on program to cater to our growing start-up community interested in travel. Complete with its own networking and a start-up competition

Take a sneak peak at the 2 minute video reel from last year: https://www.youtube.com/watch?v=DztSsCCZt-w

Contact the team directly at – shreya(at)eyefortravel(dot)com

EyeforTravel is a community where the world's top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.

Shreya Ganapathy
EyeForTravel | Project and Research Director
+ 44 20 7375 7150 | shreya(at)eyefortravel(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shreya G
EyeforTravel
+44 20 7375 7150
Email >
@EyeforTravel
Follow >
Visit website