NYC Startup PHHHOTO® Creates Over A Million Organic Social Posts For Nike’s #NYMADE Campaign Using Popular Camera Filters

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PHHHOTO, the creative social network with 10 million users, just launched an exclusive partnership program to help brands rapidly expand their digital and experiential marketing campaigns.

“In a matter of days, our audience helped Nike generate nearly a million organic impressions across key social channels,” says Ron Hyper, PHHHOTO CEO.

Nike was the first to pilot the program, which empowers the PHHHOTO community to make and share massive amounts of branded content. Nike worked with PHHHOTO to deliver custom, campaign-themed camera filters directly into the community’s hands.

“In a matter of days, our audience helped Nike generate nearly a million organic impressions across key social channels,” says Ron Hyper, PHHHOTO CEO.

“Young people will share anything – including ads – if it empowers them. Our creative team has a knack for bridging brands with young people in a way that delivers value to both sides. Now we’re offering a suite of camera-based ad products at a fraction of what you might pay for something like a Snapchat lens. So, it’s no-brainer for brands like Nike who are looking to engage the 16-24 demographic with formats that actually resonate with these audiences”

Here’s what the PHHHOTO community had to say about the campaign:

“Is this an ad? Great alternative than being in my feed”

  • @humzadeas

“When I saw the Nike filter my face was like. I LOVED IT SO MUCH ”

  • @SMR_    

“Being in NYC made it feel pretty cool that it was a location based filter and almost had like an exclusive feeling that made u wanna use it”
-@DEPETRIS

“I need to take a selfie with this filter right now!”
-@CAROLINEPELAEZ

ABOUT PHHHOTO

PHHHOTO has a natural talent for organic social marketing. Since 2013, its experiential marketing team has activated over 2500 high-profile marketing events with help from its popular photobooth system. On any given day, a fleet of iPad-powered PHHHOTO booths are busy amplifying brand activations around the world, capturing animated loops of socialites who never hesitate to share.

The reach of that platform expanded dramatically with the launch of PHHHOTO’s mobile apps. The company quickly scaled its community to nearly 10M young creators, who make up a demographic that’s always been tricky to reach.

In an industry filled with rigged news, fake users, deceptive ads and shameless clickbait, PHHHOTO sees a bright future in 100% original creative content.

Watch the NIKE Campaign wrap up video: https://cl.ly/3h0o3Y0o2c17

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Isaac Moredock
PHHHOTO®
+1 609-326-3987
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