The campaign will not only put a face to the members of the firm, but also position each CPA being profiled to develop their own relationships in the industry in which they focus.
Fairfield, NJ (PRWEB) February 21, 2017
Smolin Lupin has just announced plans to launch an #IamSmolin campaign, highlighting eight of the firm’s younger CPAs who’ve shown a strong interest in business development. Through in-depth personal profiles on each of the eight participants, the campaign is designed to create a personal, human touch to educate Smolin clients and prospects about who they’re doing business with—now or in the future.
“The purpose of the campaign is to promote the ‘young guns’ of the firm in order to attract a younger, entrepreneurial type of client base and establish new relationships that produce referrals,” said Alison McKillop, Smolin senior marketing associate. “The campaign will not only put a face to the members of the firm, but also position each CPA being profiled to develop their own relationships in the industry in which they focus,” she added.
Running from Feb. through June, 2017, the campaign, created by The DSM Group, will include personal landing pages, video content, billboards and a social media hashtag campaign, #IamSmolin. In addition, highlighted participants will host scheduled Twitter chats with users of this social media platform.
About Smolin Lupin
Since 1947, Smolin Lupin has dedicated itself to developing long-lasting client relationships. We provide professional financial, tax and accounting services uniquely designed to meet the needs of each and every client. This personal attention and guidance has helped us become the successful and respected CPA firm that we are today. Smolin’s panel of wealth advisors and finance professionals include Certified Public Accountants, Certified Financial Planners, Personal Financial Specialists and Registered Investment Advisors. These individuals have certifications, experience and knowledge to help you manage your finances and taxes, allowing you to focus on your business. Smolin Lupin is an Independent Member of the BDO Alliance USA. The firm is recognized as one of the NJBIZ Top 20 Public Accounting Firms in New Jersey and Inside Public Accounting Top 200 Firms.