(PRWEB) March 09, 2017
In the newest must-read Measurement Guidebook, contributors from Paine Publishing, Edelman, PRIME Research, Adobe, Food for the Hungry, Penn State University provide the freshest and smartest ideas for measuring the impact of public relations and tying your efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation. This guide to measurement provides a 360-degree understanding of how to harness the best measurement tools and tactics in order to assess and quantify the returns on investments in public relations.
The Measurement Guidebook is available at http://www.prnewsonline.com/pr-measurement-guidebook-vol-9/
Measurement Guidebook chapters include:
- The State of PR Measurement
- Tying PR to Business Objectives
- How to Measure Social Media ROI
- Reputation Management
- Measuring Employee Engagement
- Presenting Measurement to Senior Leaders
- Data, Dashboards and Tools
- Measurement Resources
- View the Full Table of Contents here: http://www.prnewsonline.com/wp-content/uploads/2015/08/Book-of-PR-Measurement-Strategies-Tactics-Vol.-91.pdf
Our contributing writers run the gamut of this industry sector. In the 40 plus articles exploring PR measurement included in this book, our authors bring insights from their roles as agency advisors, corporate practitioners, academics and communications executives. The Measurement Guidebook is available at http://www.prnewsonline.com/pr-measurement-guidebook-vol-9/
To view the full PR Press Store, which has books on social media, PR measurement, writing and more, visit http://www.prnewsonline.com/prpress. Contact Client Services at clientservices(at)accessintel.com with any questions.
About PR News:
The PR News Group at Access Intelligence, LLC is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit http://www.prnewsonline.com.