CK Advertising Debuts New Name Signaling Continued Growth

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Widely known as the Original TraDigital Agency®, one of the nation's largest automotive retail ad agencies today announced the official launch of its new name. Moving forward, the award-winning agency will use the name CK Advertising to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social.

The Original TraDigital Agency CK Advertising DyGen Ember Social Media Pre-Roll

Moore & Scarry Advertising will now officially operate as CK Advertising

This move means more than just a name change on a building or on a business listing. For us its means that we've built CK Advertising into an agency that our clients are proud to be represented by, our employees are proud to be a part of, and our community is proud to continue to support

The award-winning agency today announced its official move towards the use of its new name CK Advertising, signaling its commitment towards growth. Although it previously hinted towards the strategic rebrand to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social; the agencies operated individually for years before CK Advertising's official launch.

"This move means more than just a name change on a building or on a business listing. For us it means that we've built CK Advertising into an agency that our clients are proud to be represented by, our employees are proud to be a part of, and our community is proud to continue to support," said partners Paul Caldwell and Tom Kerr in a joint statement.

The agency will continue to use its trademarked slogan, "The Original TraDigital Agency®", which best describes its business operations in both locations in Florida and Colorado. CK Advertising offers a full suite of services which include: email, direct mail, social media, art, account services, copy, production, paid search, pre-roll, and billing.

The agency was most recently featured in the Gulf Coast 500 where it moved up to number 274, 107 spots from its 2016 position . The agency was also listed as the 14th Fastest Growing Company in The Gulf, having experienced a 121.64 percent change in revenue from 2015 to 2016, exceeding its projections of $17 million from last year.

ABOUT CK ADVERTISING
CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry's Original TraDigital Agency®. The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social, and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups, and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

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Francis Mariela
CK Advertising
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