The question I’m asked most frequently now is; how does an award-winning Rebel Chef end up selling skin care?
Haddonfield, NJ (PRWEB) May 03, 2017
Terry French has joined Reviva Labs as its Chief Operating Officer. Terry, known as the “Rebel Chef”, will help Reviva navigate its transition from a leading brand within the natural and health products niche to a mainstream natural skin care brand while diversifying Reviva’s sales and marketing channels.
Fans of food oriented television will recognize Terry French as the 2012 Extreme Chef winner. But Terry’s background is more diverse. Terry traveled the world for eight years in the U.S. Navy and then worked the high seas for another nine in the sport-fishing industry. In 1996 he graduated from culinary school and began studying food and culture around the world. Terry has served as Corporate Chef or Executive Chef at several restaurants and worked with many renown food stars and famous chefs from across the globe. He's been a successful restaurateur, frequent culinary spokesperson, and sought after TV personality. Beyond that, he also continues to travel frequently while still managing several businesses and partnerships – and he still cooks too.
To Reviva, Terry brings his entrepreneurial spirit and experience as well as his vast network of connections and friends in many different specialities around the globe. “The question I’m asked most frequently now is; how does an award-winning Rebel Chef end up selling skin care?” quips Terry. To which Ian Strassler, CEO of Reviva Labs, replies, “It’s Terry’s business acumen, his understanding of cultures around the world, and his ability to link beauty, health, and food that makes him the perfect ingredient to help Reviva keep growing.”
Terry is in charge of refining Reviva’s business processes and operations and charting the course as Reviva continues to grow. Terry has already streamlined internal processes, ramped up efficiency, and plans on serving up many more improvements in the near future. “Joining a family-run business that’s been successful but needs to spice things up can be tumultuous, but everyone has responded tremendously; they recognize the changes are positive,” stated Terry.
Beyond simply streamlining day-to-day operations, Terry is also cooking up new opportunities for Reviva beyond its current core business in the health and natural products industry. As Terry tells it, “after our chance introduction - and visiting Reviva - I could see instantly this wonderful 45-year-old brand has the potential to be so much more – and I enjoy new challenges.” Terry is already connecting with his television and active lifestyle colleagues to explore exciting new possibilities for Reviva.
About Reviva Labs
Reviva Labs formulates safe, effective natural skin care that is sold in major retailers, professional spas and salons, and health food stores nationwide and around the world. For over 40 years Reviva has delivered many skin care breakthroughs and introduced new natural ingredients to the market. Reviva Labs products are free of toxic or harmful ingredients, are cruelty-free, and proudly made in the USA. Our commitment to formulating products using natural elements as well as technological advances has made Reviva Labs a leader in the natural skin care industry.