To grow their revenues consistently, owners and CEOs must employ modern marketing tools and technology that are beyond their areas of expertise.
Hoboken, New Jersey (PRWEB) April 18, 2017
A NYC area IT consultant and MSP reviews how business owners can make their business relevant and easy to find with smart search engine marketing (SEM) in a new article on the eMazzanti Technologies website.
In the informative article, the company outlines the essential components of an effective SEM strategy including search engine optimization (SEO), pay-per-click advertising (PPC), local SEO and reputation management. How to build quality links to a business website is also discussed.
“To grow their revenues consistently, owners and CEOs must employ modern marketing tools and technology that are beyond their areas of expertise,” says Jennifer Mazzanti,CEO, eMazzanti Technologies. “Partnering with a digital marketing expert is the most effective use of business marketing dollars.”
Below are a few excerpts from the article, “Search Engine Marketing for Small Business Works.”
“Search engine marketing for small business (SEM) is an important segment of your online marketing strategy that focuses on a deliberate, well-crafted approach to bringing customers to your website through search engines such as Google, Yahoo and Bing.”
“Less expensive than offline marketing, SEM protects and expands your digital presence, targeting customers precisely when they are searching for the type of services you provide.”
Search Engine Marketing for Small Business: Quality Matters
“As search engines have evolved over the years, effective SEM has also evolved. The sheer volume of links to your web site matters less than the quality of the links. In other words, the sites that link to your web site should be relevant to your business and respected in the industry.”
“For a landscaping business, a link from the website for a popular home and garden show, for instance, carries more weight than a link from a fitness center or from websites with poorly written content.”
Search Engine Marketing Services from eMazzanti
With the recent acquisition of Liqui-Site, eMazzanti technologies now offers world-class search engine marketing services for small business owners looking to polish their digital presence and ensure a page one position.
Starting with keyword research and competitive analysis, eMazzanti’s experts build a SEM and PPC campaign to match every business and budget. Detailed monthly reports determine ROI and allow for on-going adjustments to maximize performance.
Search engine marketing is an essential component of a well-considered growth strategy that enables a business to put its marketing dollars to work in a targeted way to effectively convert web traffic to increased sales.
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About eMazzanti Technologies
eMazzanti’s team of trained, certified IT experts rapidly deliver retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support to increase productivity, data security and revenue growth for clients ranging from law firms to high-end global retailers.
eMazzanti has made the Inc. 5000 list seven years running, is a 2015, 2013 and 2012 Microsoft Partner of the Year, 2016 NJ Business of the Year, 5X WatchGuard Partner of the Year and one of the TOP 200 U.S. Microsoft Partners! Contact: 1-866-362-9926, info(at)emazzanti(dot)net or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.