Introducing The Mine: A Premier Online Destination Features Unique Fine Furnishings, Personal Concierge Shopping Service

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The Mine, formerly ATGStores.com, offers a killer selection of unique fine furnishings, exceptional service through its dedicated Personal Concierge team and fresh inspiration curated by today’s leading designers.

Style director Eddie Ross creates custom vignettes like this sea glass-inspired installation for themine.com using products selected from the website’s designer collection. Rachel McGinn/The Mine

Style director Eddie Ross creates custom vignettes like this sea glass-inspired installation for themine.com using products selected from the website’s designer collection. Rachel McGinn/The Mine

We’re revolutionizing the design industry by making it easier to create the look you’ve always wanted.

The Mine (themine.com), which launches today online, is a home shopping destination that offers both retail and commercial customers a designer-curated selection of furniture, lighting and décor supported by a Personal Concierge team that provides complimentary one-on-one shopping and order services.

The Mine offers U.S.-based customer care and is intuitively designed to serve every customer need from concept to completion – a level of comprehensive service found lacking in today’s online design industry.

“We’re revolutionizing the design industry by making it easier to create the look you’ve always wanted,” said company president Michelle Newbery. “Personal Concierge is The Mine’s most cutting-edge brand concept. Whether you’re looking for a special item, scheduling in-home services or placing an order, we provide complimentary assistance for the entire customer journey, from design concept to project completion.”    

The Mine features top designers from around the country that offer fresh, inspirational design ideas, which is showcased in the website’s 52 Weeks of Design program. Each week, a new guest is introduced along with a bio, information about their designs and inspiration, and access to style tips, trending products and more.

The program helps introduce customers to leading designers and a continually updated selection of elite brands curated by creative director and iconic interior designer, Alexa Hampton. Current brands include Jonathan Adler, Bunny Williams Home and Hickory Chair, among others.

“The Mine is leveraging the company’s design partnerships to make these brands more accessible to shoppers, many of which have never been available online until now,” Hampton said.

The Mine supports these brands with professional in-home installation and assembly services as well as new 3D-imaging technology to power the most detailed product view, which adds even more convenience for shoppers.

The website’s new look and feel is driven by improved design guidelines, an enhanced user experience and one-of-a-kind editorial content curated by style director, award-winning designer and author Eddie Ross.

“Arming customers with product and design knowledge is central to The Mine vision,” Ross said. “We’re creating inspirational content for the site and social media, as well as a completely redesigned blog that features original material from designers, tastemakers and trendsetters from every corner of the design community.”

This customer-first philosophy is also embraced by the company’s Pro Services department, which provides one-on-one service to all of its commercial clients.

“Our team members act as an extension of our clients’ businesses from the beginning to the end of every project and become personally invested in the value they provide,” said Pro Services director Anthony Paterno. “That kind of in-depth project knowledge helps us negotiate with our 2,000-plus vendors to get our clients better prices on exactly what they need.”

The team is celebrating The Mine launch on April 22, 2017, at the High Point Market tradeshow in North Carolina. Also scheduled are several high-profile promotions at themine.com, on The Mine’s Facebook, Twitter, Pinterest and Instagram pages, at the company’s Pacific Place pop-up shop in downtown Seattle, and at various design events across the country.

About The Mine
The Mine is a premier online destination that makes it easy to get the home you crave by offering every customer exceptional customer care, a unique selection of high-quality home furnishings and fresh inspiration from leading designers around the country. We combine a killer selection in lighting, furniture, décor and more with one-on-one Personal Concierge service to take your design dream from concept to completion. The Mine is operated by Allied Trade Group, LLC, a subsidiary of Lowe’s Companies, Inc. All references to the “company” are references to Allied Trade Group, LLC.

Visit themine.com or email questions to press(at)themine(dot)com.

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Christina Schmutz
The Mine
+1 425-814-2515 Ext: 2003
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Rachel Daunais
The Mine
425-814-2515 2187
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@shopthemine
since: 03/2009
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