Membrain and Kurlan & Associates Release Salesforce Sales Process Plugin

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Makers of the global sales effectiveness platform, Membrain, today announced a pre-configured framework incorporating Kurlan & Associates' Baseline Selling®, including a best practice sales process and methodology, as well as integrated sales enablement materials to guide salespeople to higher levels of performance.

Makers of the global sales effectiveness platform, Membrain, today announced a pre-configured framework incorporating Kurlan & Associates' Baseline Selling®, including a best practice sales process and methodology, as well as integrated sales enablement materials to guide salespeople to higher levels of performance. The framework will be available inside Salesforce through Membrain’s plug-in, or directly through Membrain’s stand-alone CRM and sales effectiveness platform.

“Dave Kurlan’s thought leadership in value-based selling spans over decades. What’s unique with Kurlan & Associates’ Baseline Selling is that it intertwines sales process and methodology with a shared language, making it easy to learn and execute,” says George Brontén, CEO of Membrain. “Pre-integrating the Baseline Selling framework inside of Membrain and making it easily accessible inside of Salesforce CRM, will help customers go from theory to practice in a heartbeat.”

“Membrain stands in a class by itself. It truly gives sales management what it needs, while being easy to use for salespeople.,” says Dave Kurlan, founder of Kurlan & Associates. “It helps our customers ensure consistent execution and accountability - from the most experienced veteran to the latest new hire.”

Customers have the option to use the new templates out of the box, or partner with Kurlan & Associates to customize the templates and develop their unique playbooks. This partnership represents the latest in Membrain’s ongoing mission to make sales effectiveness more achievable and accessible for sales organizations. More information is available at http://www.membrain.com/baseline-selling.

About Membrain

With clients in over 60 countries Membrain is the #1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your sales people to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd. For more information, visit http://www.membrain.com.

About Kurlan & Associates

The management and senior consultants at Kurlan & Associates bring over 120 years of both domestic and international experience to clients. Kurlan & Associates pride themselves on providing unprecedented services to all size businesses from small entrepreneurial companies to Fortune 500 corporations. The company has earned recognition for expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

Media Contacts

Membrain
George Brontén
Telephone: +46-8-566 106 75
Email: pr(at)membrain(dot)com
Web: http://www.membrain.com

Kurlan & Associates
Dave Kurlan
Telephone: +1-508-389-9350
Email: info(at)kurlanassociates(dot)com
Web: http://www.kurlanassociates.com

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George Brontén
Membrain
+46 856610675
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