Dhana Organic Youth Apparel Showcased at NYC Organic Trade AssociationPop-Up Shop May 4-6

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Sausalito, CA-based Dhana joins leading brands at OTA “Live Organic from Farm to Home” event in Treehaus MiMA.

Dhana Organic Baby Playsuits

Apparel can be organic from farm to fashion, with colorful and whimsical designs perfect for boys and girls from babyhood through high school.

Dhana, Inc., the leading US organic baby-through-teen fashion brand, will showcase its baby apparel at an exciting Organic Trade Association organic apparel and home “pop-up" event May 4-6 in New York City. "Live Organic from Farm to Home" (#LiveOrganic) will feature 13 leading organic fiber lifestyle brands and 11 support businesses showcasing that what you put ON your body matters as much as what you put IN it.

Dhana will highlight its blank, striped, and contemplative message (such as “Joy” and “Peace”) baby tees. Its unique We’re Wearin’ the World™ collections ‘grow’ with children to include colorful dresses, denim jackets and pants, polo shirts, and both plaid and striped shirts for youth to age 18.

Dhana demonstrates its sustainable and ethical credibility by sourcing 100 percent organic Fairtrade cotton, and manufactures products using low-impact dyes certified to the Global Organic Textile Standard (GOTS), considered the most stringent organic textile processing standard in the world. Dhana is in the process of becoming GOTS certified itself.

“We’re excited to show consumers how apparel can be organic from farm to fashion, with colorful and whimsical designs perfect for boys and girls from babyhood through high school,” says Shamini Dhana, founder and CEO of Dhana, Inc. “Kids and teens can now wear apparel with pizzazz that is also socially and environmentally conscious.”

“Live Organic From Farm to Home” will be held at the farm-to-table Treehaus MiMA, a new organic café and food market located at 470 West 42nd Street. The VIP media reception takes place Thursday evening, May 4, from 6-8 p.m., then the “pop-up” will take place Friday and Saturday, May 5-6, from 11 a.m. to 8 p.m. The media is asked to RSVP for the Thursday evening event by May 2.

Live Organic from Farm to Home-sponsoring organic fiber brands are: Coyuchi, Dhana, Gallant, Grund, MetaWear, Naturepedic, Organic Cotton Plus, prAna, Rambler’s Way, Spiritex, Synergy, Syona Home, and Timberland. Sponsoring brands, farmers, organizations, and retailers are: Control Union, Global Organic Textile Standard (GOTS), Horizon, OneCert, Oregon Tilth, MOM’s Organic Market, Organic Valley, Texas Organic Cotton Marketing Cooperative, Textile Exchange, Whole Foods, and the Richard D. Siegel Law Offices.

About Dhana, Inc. (http://www.Dhana.com): Sausalito, CA-based Dhana, Inc. is a Certified B Corporation and ethical fashion brand committed to connecting people and the planet through sustainable fashion for everyone. Shamini Dhana is founder and CEO of Dhana, Inc. and has instilled fair trade, ethical, and sustainable principles throughout the company’s supply chain. Shamini brings to the eco-fashion world over 20 years of corporate executive experience, and is a Climate Ride Ambassador, associate producer of The True Cost documentary, and board member of the Ethical Fashion Forum (EFF). Dhana apparel is available online at http://www.Dhana.com and through wholesale orders.

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Sandra Marquardt
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