“We are thrilled to be partnering with The Knot on this inspiring beauty collection. Beauty is intrinsically entwined with the wedding industry, and to collaborate with such a well-respected, innovative multiplatform wedding resource is a perfect fit."
New York, NY (PRWEB) May 02, 2017
butter LONDON, the prestige colour cosmetics and nail lacquer brand, has teamed up with the number one wedding brand*, The Knot, for a vibrantly blissful beauty collaboration. The nail and cosmetics collection, launching May 15th, was designed to embrace all things wedding. Not just for brides, everyone is invited to celebrate with beautiful hues and high-quality formulas to make any look flawless.
“We are thrilled to be partnering with The Knot on this inspiring beauty collection,” says butter LONDON President Sarina Godin. “Beauty is intrinsically entwined with the wedding industry, and to collaborate with such a well-respected, innovative multiplatform wedding resource is a perfect fit.”
“The smallest, most personalized wedding details matter for our couples and their guests, including the perfect wedding day look,” said Sara Ezrin Larsen, VP of Product Marketing, XO Group/The Knot. “As we invite couples and guests to celebrate their love and own self-expressions, we couldn't have asked for a better partner than butter LONDON to launch this exclusive beauty collection."
butter LONDON and The Knot go big in this collection with gorgeous captivating colour, featuring award-winning formulations ranging from butter LONDON’s iconic Nail Lacquer and the brand’s best-selling Double Decker Lashes Mascara, to Plush Rush Lip Gloss. The collection includes four kits, with makeup and nail polish in shades ranging from soft pinks and nudes to a Nail Lacquer custom matched to The Knot’s signature blue. Designed to be perfectly giftable – whether you’re celebrating a bachelorette weekend, bridal shower, or wedding day– pop the champagne, it’s time for the best day ever.
The exclusive collection includes:
A Perfect Pair Lips & Tips Collection ($12, Launching May 2017)
- Petite Plush Rush Lip Gloss in First Kiss (Pearly Ballet Pink)
- Fashion Size Nail Lacquer in The Knot (Soft Baby Blue)
Champagne Toast 4-Piece Petite Plush Rush Lip Gloss Collection ($19, launching May 2017)
- Plumping, luscious lip colour with an addictive champagne scent
- Includes: Fireworks (Shimmering Golden Pink), Rosé (Soft Rose), Flirt (Raspberry Rose), The Toast (Toasted Honey)
Love Me, Knot 4-Piece Fashion Size Nail Lacquer Collection ($26, launching May 2017)
- 8-Free, highly pigmented nail colour
- Includes: White Wedding (Pearly White Shimmer), Save the Date (Soft Pink Crème), Say Yes (Rosy Nude Crème), Flower Girl (Rosy Pink Crème)
Best Day Ever 6-Piece Beauty Collection ($29, Launching May 2017)
- Plush Rush Lip Gloss in Let’s Eat Cake (Soft Pink)
- On The Glow Pen in White Gold (Soft White Gold Shimmer)
- Fashion Size Double Decker Lashes Mascara in Stacked Black
- Fashion Size Nail Lacquer in Happily Ever After (Soft Petal Pink)
- Nail Scrubbers 2-in-1 Prep & Lacquer Remover Wipes (2 Packettes)
Launching May 15th, just in time for bridal season, Kohl’s will be the exclusive department store retailer for the collection. The kits will also be available on Kohls.com and butterLONDON.com.
*Source: ComScore (Average Monthly Unique Visitors, FY 2016)
About butter LONDON
Founded in 2005 by a beauty-obsessed British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip & haute fashion sense to nails. This trailblazing luxury approach – fueled with a better-for-you ingredient philosophy – quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we continue to create innovative, imaginative, good-for-you products for eyes, lip, face, and nail using the same ingenious Crafted with Care™ approach to formulations. We believe playful is beautiful and we encourage you to live a little with lively, luxe products you can trust. We are makeup royalty…and we wear it very well. For more information on butter LONDON, visit http://www.butterlondon.com.
About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.