All-Flash Array Market Experienced 72 Percent Year-Over-Year Revenue Growth in the U.S. B2B Indirect Channel, According to NPD

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Unit Sales More Than Doubled Over the Same Time Period

AFAs have exhibited strong growth in the B2B Indirect Channel over the last year as more firms look to grow their analytics practices due to growth of big data, as well as increasing the performance of their virtualized workloads.

U.S. dollar and unit sales of all-flash arrays (AFAs) are rising, as companies leverage them to process growing quantities of data at a faster pace. In the 12 months ending March 2017, the all-flash array market experienced a 72 percent increase in U.S. dollar sales in the B2B Indirect Channel compared to the same period a year prior, according to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service. During that same timeframe, unit sales more than doubled (up 126 percent) compared to the year prior.

AFAs are storage disk systems that contain flash-based drives instead of traditional hard disk drives. Typically found in data centers to provide high-throughput storage processing, AFAs aim to improve core application response times, increase data-mobility speeds, and reduce heat and power consumption versus traditional storage arrays.

“AFAs have exhibited strong growth in the B2B Indirect Channel over the last year as more firms look to grow their analytics practices due to growth of big data, as well as increasing the performance of their virtualized workloads,” said Michael Diamond, Director, Industry Analysis, Commercial Technology for The NPD Group. “Key vertical markets for AFA growth are financial services, hospitality, life sciences, manufacturing, government and higher-education, as they are also key markets for more advanced analytics.”

In the 12 months ending March 2017, NetApp gained the most market share based on dollar sales (including the acquisition of SolidFire). The following brands are leading the industry in all-flash array dollar sales in the B2B Indirect Channel: Dell EMC, NetApp, Nimble Storage and IBM.

“In addition to NetApp’s acquisition of SolidFire, HPE recently completed its acquisition of Nimble Storage, signaling high interest in this growing category,” added Diamond.

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