ABM Studies Show Intent Signal Monitoring Helps Companies Make Smarter Decisions

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Numerous industry reports affirm the key role of Account-Based Marketing Data-as-a-Service platforms like InsightBASE® in achieving marketing objectives.

InsightBASE is for marketers who want to implement more efficient account based marketing strategy to optimize marketing resources, increase awareness and engagement, and expand marketing’s contribution to the bottom line.

The number of marketers using data at an all-time high of 90%, according to an October 2016 study by the Global Alliance of Data-Driven Marketing Associations (GDMA).

Marketers' strong reliance on data analysis is also echoed in the findings of the 2016 State of Account-Based Marketing (ABM) study, which showed 87% of respondents held ABM as “extremely” or “very” important to their business objectives. In addition, this study highlighted that:

Predictive analytics and ABM are two of the strongest growth and demands areas of B2B and, Intent Monitoring will continue to grow in popularity as an alternative to predictive analysis.

Brian Giese, CEO of True Influence®, creator of the world’s largest Intent Monitoring platform, InsightBASE, said in the following statement: “A recent eMarketer report also highlighted the trend of marketing technology companies utilizing data for personalization and customer marketing activities. We welcome the results of this study, as well as the GDMA and SiriusDecisions reports, as they show the key role True Influence has in helping achieve marketers' ROI. Marketers achieve spectacular results using Intent Monitoring. We have created this unique product combining intent signaling with contact information to better solve marketers need for more precise account-based marketing insight."

The statement continued, “Our highly successful Intent Monitoring platform, InsightBASE, allows marketers to receive the benefits of the data while still being able to dedicate time to the all important creative of campaigns. InsightBASE is for marketers who want to implement more efficient account based marketing strategy to optimize marketing resources, increase awareness and engagement, and expand marketing’s contribution to the bottom line.”

True Influence is sponsoring the SiriusDecisions Summit from May 16th - 19th at The Venetian Hotel in Las Vegas. A number of prominent marketers will be presenting InsightBASE case studies, where they will demonstrate the key role Intent Signals played in achieving their business objectives.

Interested marketers can visit True Influence booth #617 to see Intent Signal activity on your keywords and test drive InsightBASE. True Influence is the only Intent Signal Monitoring company that also provides contact names with email addresses and phone numbers. 

Watch the InsightBASE Product Theater Presentation on Tuesday, May 16th from 12:10 - 12:30 p.m.
There will be a chance to learn how these True Influence customers gained competitive edge using Intent Signals with the following case study sessions: 

Intent Signal Monitoring: Take the guess work out of who’s ready to buy now 
Tuesday, May 16th at 4:45 p.m. and Wednesday, May 17th at 8:00 a.m. 

ABM Key Performance Indicators. Make them data driven with Intent Monitoring 
Tuesday, May 16th at 2:45 p.m. 

How to Leverage Intent Monitoring for Sales and Marketing Success 
Tuesday, May 16th at 3:45 p.m. 

About True Influence and InsightBASE
True Influence is the market leader in B2B targeting and innovative fact-based account marketing. Its customers include Google, IBM, Time Warner, and Oracle, among others. Its proprietary Data-as-a-Service (DaaS) platform, InsightBASE, monitors and curates online behavioral signals to help marketers identify and engage customers when they are ready to buy.

To learn more about True Influence and its InsightBASE Demand Generation Services, contact them to request a product demonstration, visit: http://www.trueinfluence.com.

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Marni Meistrell

Brooke Greenwald
@trueinfluence
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