Kallula Apparel Announces "A Mother's Love" Special And Charity Campaign

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Yoga wear company offers 20% off its entire collection, with 5% of its online sales going to MOMS Canada and Feeding America

Since Kallula Apparel's launch, Anna and Nishia Cioffi, two sisters and yoga teachers from Montreal who founded the athletics and yoga wear company in November 2014, have remained dedicated to paying forward any success they receive.

That's why, from the start, they decided that 5% of all online sales would go to charity. Thus far, they've been successful in helping to raise significant funds for various charities and NPO’s that have touched their heart. Now, though, they're focusing their attention on the group who redefines the term 'paying it forward'—single mothers.

Calling the sale and campaign "A Mother's Love," Kallula Apparel will be 'giving back' to mother’s on this Mother’s Day by offering a 20% discount on its entire collection, while also donating 5% of the profits from the sale to MOMS Canada and Feeding America, two charities dedicated to helping single mothers facing poverty feed their children. The sale begins Thursday, May 11, and lasts until Friday, May 19th.

"We love our mom and are so appreciative of the support she's shown us as we've grown our business. we wanted to do something really special this Mother's Day," says Anna. "The sale itself offers a pretty deep discount considering we already focus on keeping prices low while using top-quality fabric, but if it means more moms get our pants as gifts while also helping single moms in need, we're all for it."

"While we were lucky enough to have been raised by both our mother and father," adds Nishia, "as teachers and now as female entrepreneurs, we've met so many single mothers and have seen how challenging that situation can be. So when we saw how MOMS Canada and Feeding America help single mothers in the toughest of positions, we knew we wanted to help out, and with Mother's Day coming up, it just seemed like a perfect fit."

Of course, charitable campaigns like this one would not have been possible had Kallula's products not been selling well in the first place. Luckily for the two sisters, their yoga pants line immediately caught the attention of their fellow yoga instructors, who began wearing them during classes and selling them in their studios.

"For the first few months, our sales were almost completely based off word of mouth," says Anna, the eldest of the two sisters at 32. "When people started seeing that our pants were just as soft and flexible as Lululemon but cost a fraction of the price, sales started pouring in, and before we knew it we were running out of stock."

It's clear, though, that Kallula does not want to simply be known as the poor woman's Lululemon, especially since they believe their products are actually superior quality-wise. That's why the sisters have been working at carving out a unique identity for Kallula Apparel. Their efforts have been paying off, and two weeks ago they gained nationwide exposure when the sisters were interviewed by Global News.

"Lululemon's great, but our pants also have lots of unique features to set them apart," says Nishia, the younger sister at 29. "Yoga pants aren't just for yoga anymore, and the one thing customers seem to care about more than anything is the fit. Especially when it comes to the...back," she says with a giggle.

Fit became a top priority for Kallula, and as a result they developed several different lines, each appropriate for different body types.

"We wanted to make sure our pants were for everyone, so most of the leggings go from size 2-18, offering a wider range for voluptuous women. Beyond that, we have lines like Kassidy and our Kaylem tops, meant for women who need that extra support, and we made sure to include free shipping to the US and Canada and an easy exchange and return policy so that our customers always end up with a perfect fit when they order online," says Anna.

Another way the company differentiates itself is through its ethics.

"We know ethical consumerism is big right now, but that's honestly not why we decided to donate 5% of our online sales to charity, or to personally inspect our suppliers' facilities to make sure our products are all ethically sourced. As yoga students and teachers, we've learned so much about the spiritual importance of giving back, and we wanted to incorporate that into our company, even if it meant lower margins," says Nishia.

About Kallula Apparel- Kallula Apparel is an athletics and yoga wear company based out of Montreal, Canada that was founded in 2014. Launched and managed by two yogi sisters, the company focuses on designing clothes for all body types, offering low prices while using the highest-quality fabrics and ethical means of production, as well as paying any success forward by donating 5% of its online sales to various charities.

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Nishia Cioffi
Kallula Apparel
since: 12/2015
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