Red Points Releases Updated SaaS Solution, Latest Weapon in Global Fight Against IP Infringement

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Online Piracy Experts Introduce Sharper Results, New BI & Analytical Tools at INTA 2017

Red Points, a global leader in brand and copyright protection, will release the latest version of its software-as-a-service platform during the upcoming 2017 INTA Annual Meeting in Barcelona. The updated technology offers innovative business intelligence and analytical tools to Red Points users, along with new features benefitting attorneys and law firms that partner with the company.

Based in Barcelona, Red Points is a fast-growing technology company dedicated to fighting intellectual property (IP) infringements online, currently protecting more than 250 companies worldwide. Red Points combines state-of-the-art technology, expert analysts, and an in-house legal team to protect its clients’ intellectual property against the growing scourge of counterfeiting and piracy. The firm detects more than 150,000 IP infringements every month, and removes them from the Internet immediately.

The latest version of the Red Points solution reflects the company’s most advanced technological and business approaches to combating IP infringement. Its technology platform introduces new features to the company’s partnership program, which enables attorneys and law firms to provide their clients with full IP protection online by offering them Red Points software and services.

For existing Red Points users, the update provides full access to the company’s new analytical tools and business intelligence features, along with an improved user experience with adjustable settings that customize the technology to meet each client’s particular needs. The platform also integrates new monitoring capabilities that constantly watch for infringements on more than 5,000 marketplaces, social apps and websites based on criteria created by the users.

Important enhancements have also been made “under the hood,” according to Red Points CEO Laura Urquizu. “We have updated our search algorithms and now offer even faster and more precise results. INTA’s annual meeting gives us the perfect opportunity to showcase our latest developments. We’re very pleased to have this opportunity to demonstrate the way we detect and eliminate online piracy and counterfeits within hours of discovering an issue.”

INTA 2017 attendees can visit Red Points at Booth F6. INTA (International Trademark Association) expects to welcome more than 10,000 registrants from around the world to the Fira Gran Via Convention Center in Barcelona for its 139th annual meeting, considered the largest annual intellectual property event worldwide.

About Red Points
Red Points is a global leader in brand and copyright protection, combining proprietary technology with unmatched legal, technical, and analytical expertise to defend international brands and online content providers against counterfeiting and digital piracy. Red Points is the preferred brand protection partner for prestigious global brands and content owners in the sporting, entertainment, fashion, editorial, design and luxury industries, providing unique services across the entire digital spectrum. The company has been devoted to protecting creativity, innovation, and design since our founding in 2011. To learn more about Red Points, please visit http://www.redpoints.com.

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DeeDee Rudenstein
Propel Strategic Communications
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