Two New Stores and Kick Off to the Summer

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Bath & Body Works now open and H&M opening on Thursday, May 25 at noon at The Outlet Shops of Grand River. Memorial Day kick off to summer with Sandtastic events.

“We are so excited to welcome two of the most recognizable names in global retail to The Outlet Shops of Grand River that we're throwing a party,” said Christine Strange, Vice President, Operations, The Outlet Shops of Grand River.

The Outlet Shops of Grand River is pleased to officially welcome two marquee brands in American retail to Alabama's favorite outlet mall. Bath & Body Works and White Barn, 2,500 SF, is now open for business, and H&M, 21,037 SF, will officially open on Thursday, May 25th. These retailers join the strongest outlet line up in Alabama at The Outlets Shops of Grand River. Featuring more 70 than stores including: Polo Ralph Lauren Factory Outlet, Coach, Nike Factory Store, J.Crew Factory, and Forever 21, The Outlet Shops of Grand River continues in its mission of bringing style and value to greater Birmingham.

“We are so excited to welcome two of the most recognizable names in global retail to The Outlet Shops of Grand River that we're throwing a party,” said Christine Strange, Vice President, Operations, The Outlet Shops of Grand River. "H&M is one of the hottest names in fast fashion and Bath & Body Works is the place to go for gifts and bath accessories. Adding these retailers to our already strong outlet mix gives consumers two more reasons to shop at The Outlet Shops of Grand River."

H&M will celebrate their official grand opening at noon on Thursday, May 25. The grand opening events include:

  • H&M at The Outlet Shops at Grand River will offer the first 200 shoppers in line an H&M Access to Fashion Pass, valued between $10 and $300, in addition to other surprise offers for the whole family. Customers who garment recycle on opening day can also enter to win a gift card from $50 to $250 dollars.

In addition to celebrating two new stores, The Outlet Shops of Grand River also celebrates the arrival of summer with a slate of fantastic events starting Memorial Day Weekend, including:

  • First Annual Diamond Dig – On Saturday, May 27th from 11:00 a.m. – 1:00 p.m. Lucky contest winners will be able to dig through the sand to win a diamond necklace valued at more than $1,900 as well as other valuable prizes! See shopsofgrandriver.com for information on how to enter.

All Summer Long:

  • A 30-ton Grand Sandcastle hand-sculpted by sand sculpture professionals TEAM SANDTASTIC (http://www.teamsandtastic.com) will be on display by Coach and Forever 21.

o Photo opportunities include capturing the sculptors creating the Grand Sandcastle from May 23- May 26th.

  • Interactive Sand Tables for kids – Special sand sculpture clinics will be held 2 times a day on Saturday, Sunday and Monday at 2:00PM and 4:00PM. In addition, every Wednesday thru Saturday from 11:00AM -5:00PM and on Sunday 12:00PM to 5:00PM the same tables will be open for kids to create their own sand castles!

o Photo opportunities

About The Outlet Shops of Grand River
The Outlet Shops of Grand River is Alabama’s favorite outlet destination and a top attraction for individuals, families and groups. The Outlet Shops of Grand River is a 332,895 square foot distinctive outlet destination in the new community of Grand River that includes a 6,500-acre development, a short 20-minute drive outside of Birmingham, Ala., The Outlet Shops of Grand River was developed by Daniel Corporation and US Steel Real Estate.  Positioned on I-20 at Exit 140 in historic Leeds, AL – the center is home to more than 70 leading designer and top brand outlets and factory stores that offer everyday savings, including H&M, Coach, Crew Factory, LOFT Outlet, Banana Republic Factory Store, Fossil, American Eagle Outfitters, Nike Factory Store, Old Navy Outlet and Tommy Hilfiger, among many more. For more information, visit the outlet website at shopsofgrandriver.com. Email ann(at)elevatethemarketing(dot)com to request photos or to arrange an interview.

Contact: Ann Ackerman
Elevate Branding & Marketing
ann(at)elevatethemarketing(dot)com
724-504-9052

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Ann Ackerman
Elevate Branding and Marketing
+1 (724) 504-9052
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