Acer’s Nidhi Nayyar Tassone and Sonia Vasudeva Recognized in CRN’s 2017 Women of the Channel

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Acer America announced today that CRN®, a brand of The Channel Company, has named Nidhi Nayyar Tassone, marketing manager and Sonia Vasudeva, channel marketing manager to its prestigious 2017 Women of the Channel list.

These extraordinary executives support every aspect of the channel ecosystem, from technical innovation to marketing to business development, working tirelessly to keep the channel moving into the future.

Acer America announced today that CRN®, a brand of The Channel Company, has named Nidhi Nayyar Tassone, marketing manager and Sonia Vasudeva, channel marketing manager to its prestigious 2017 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.

CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

Nayyar Tassone manages commercial marketing and is responsible the development, management and execution of marketing programs and promotions for the K-12 education vertical and for Acer's DMR and reseller channel partners. Acer is the Chromebook market share leader as a consequence of multiple channel wide K-12 marketing initiatives and aggressive reseller programs, which were executed by Nayyar Tassone. These initiatives include the Chromebook Seed Program, the education webinar series and the Acer Education Advisory Council, which aims to connect educators and foster collaboration leading to increased brand awareness.

Vasudeva is responsible for the development, management and execution of marketing programs and promotions for Acer's distribution and reseller channel partners. In the past year, she has focused on growing Acer’s reseller programs including Acer Channel Excellence (ACE), which offers a comprehensive incentive program based on the sales of professional OS products, as well as Acer Rewards, a customer loyalty program offering incentives via reloadable prepaid debit cards based upon the sales of selected Acer products. Her efforts helped Acer Chromebook revenue grow 17 percent year-on-year in the U.S. by partnering with resellers selling into the K-12 education market.

“These extraordinary executives support every aspect of the channel ecosystem, from technical innovation to marketing to business development, working tirelessly to keep the channel moving into the future,” said Robert Faletra, CEO of The Channel Company “They are creating and elevating channel partner programs, developing fresh go-to-market strategies, strengthening the channel’s network of partnerships and building creative new IT solutions, among many other contributions. We congratulate all the 2017 Women of the Channel on their stellar accomplishments and look forward to their future success.”

The 2017 Women of the Channel list will be featured in the June issue of CRN Magazine and online at http://www.CRN.com/wotc.

About Acer
Founded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will infuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit http://www.acer.com for more information.

About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. http://www.thechannelco.com

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