From lemonade stands that take credit cards to digital marketing agencies, Gen Z will be founding start-ups at an unparalleled rate and will influence the marketplace for generations to come
New York, NY (PRWEB) May 30, 2017
“72% of Gen Z's want to start their own business according to Forbes Magazine,” said Nan McCann, producer of the Marketing to Generation Z Conference, July 18, 2017, NYC. “This conference program is designed to help brand marketers get up to speed on Gen Z, the largest and most powerful consumer generation ever. Entrepreneurism is a big part of it. In fact, one of our most interesting and sure to be our most popular sessions is an up-close-and-personal Case-In-Point with Jake Skoloda, 16, Cofounder of the Millennial Ad Network.”
“Jake is the personification of Gen Zen’s driving entrepreneurial ambition, which is aided and abetted by Gen Z’s unprecedented access to resources, people and innovative programming. Jake’s session will be a real-life conversation guided by his mother Kelley Skoloda, global consumer marketing expert, author and angel investor”. McCann explained, “They’ll examine how the entrepreneurial dynamics of Gen Z will change marketing and potentially evolve to become a new definition of business.”
Jake’s mom, Kelley, added, “Our presentation titled ‘Gen zEn (not a typo)’, will show marketers how to tap into and cultivate Gen zEn, how to build brand engagement and where, and how, Gen X and Boomer parents fit in. The Forbes stat is corroborated by countless studies. The fact is Gen zEn is leaps and bounds ahead of boomers, Gen X and even millennials when it comes to striking out on their own. If you’re a marketer, it’s a generational attribute you can’t ignore.”
Other sessions feature an earned media presentation from Tribe Dynamics. A panel on how Z is changing the food landscape led by Insight to Action. New research from Ketchum and Google. Multicultural retail research from Sensis and ThinkNow Research. Plus, case studies and interactive forums from recognized leaders in the Z space.
For the full schedule, Generation Z marketing statistics and complete conference information visit: http://www.genzconference.com or call 860.724.2649 x13. The Marketing to Generation Z Conference is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.