Mediaplanet and Ayesha Curry Raise the Question “What’s for Breakfast?”

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Mediaplanet’s “What’s for Breakfast?” campaign found within USA Today and online, spreads awareness about the health and nutritional benefits of breakfast in collaboration with Ayesha Curry and others.

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It is imperative to open the conversation on proper nutrition in schools, making healthier choices at home in the morning, and making family meal time a priority...

Mediaplanet today announces distribution of the latest edition of “What’s for Breakfast?” a cross-platform campaign that educates readers on how skipping the most important meal of the day can negatively affect health and well-being, while also providing solutions for adults, children and families to help themselves start each day with health and wellness in mind — and once again make breakfast a priority.

This campaign will highlight why breakfast is the most important meal of the day, and why we need to make a conscious decision for ourselves and our families to not skip breakfast. It is imperative to open the conversation on proper nutrition in schools, making healthier choices at home in the morning, and making family meal time a priority in order to have a successful and productive day. From addressing the need for more protein in our breakfast meals to tips on grab-and-go breakfast foods and the importance of dairy and produce, this campaign will serve as a guide for families to make the most out of the first meal of the day.

New York Times bestselling author and Food Network star Ayesha Curry graces the cover and offers her insight on how she makes family mealtime a priority, and how she has her children participate in the meal-making process. She explains, “I also find comfort in knowing that by allowing them to assist, I’m instilling in them kitchen confidence that can help them as they grow and start to make meals for themselves.” She shares some of her favorite ingredients to use as well as tips for having a nutritious breakfast in an exclusive interview with Mediaplanet.

Also featured within the “What’s for Breakfast?” campaign is transformation specialist Chris Powell and the CEO of the GENYOUth Foundation, Alexis Glick. Both offer their insight on the importance of children’s nutrition, developing healthy lifestyle habits at home, and empowering children to make their own healthy choices throughout the day, beginning with breakfast.

The print component of “What’s for Breakfast?” is distributed within the May 30th issue of USA Today in New York, Los Angeles, Washington D.C., Baltimore, Chicago, Minneapolis, Seattle and Houston with a circulation of approximately 250,000 copies and an estimated readership of 750,000 readers. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The “What’s for Breakfast?” campaign was made possible with the collaboration of Ayesha Curry, Chris Powell, Alexis Glick, American Egg Board, National Dairy Council, Produce Marketing Association, Grassland Dairy, Association of Nutrition & Foodservice Professionals, Manzana Products, the USDA Center for Nutrition Policy and Promotion, and the Council for Responsible Nutrition.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Sarah Kirk
sarah.kirk(at)mediaplanet(dot)com
(646) 619-3514

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Donna Nuriel
Mediaplanet
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