OKWAVE Inc. Releases Birthday Card Trends in the First Half of 2017

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OKWAVE Inc.'s free online greeting card service, Davia, releases online birthday card trends based on card sending data that shows shifting consumer preferences.

Let's Celebrate with Delicious Cake - Happy Birthday Card

Let's Celebrate with Delicious Cake - Happy Birthday Card

How to select a birthday card isn't an easy task. My advice is to think about what your birthday person likes. Also, refer to current trend information.

OKWAVE Inc. has released its birthday card category ranking in the first half of 2017. The most popular card category in the first half of 2017 was Birthday Flower Cards.

In 2016, the most popular birthday card category was Birthday Balloon Cards and 4 out of the top 5 categories were typical birthday related themes such as birthday cakes and birthday balloons. However, recent trends have shifted. Even though 3 out of the top 5 categories remained typical birthday themes, 2 out of those 5 categories were nontraditional birthday themes, such as fireworks and animals. This trend indicates that users may desire more unique birthday theme options.

Top 5 birthday card categories in the first half of 2017 (compared with the 2016 annual ranking):
1st rank (+1)     Birthday Flower Cards
2nd rank (+9)     Animal Birthday Cards
3rd rank (+1)     Birthday Fireworks Cards
4th rank (+2)     Birthday Cake Cards
5th rank (-)     Birthday Party Cards

The most sent card in the first half of 2017 was "Let's Celebrate with Delicious Cake - Happy Birthday Card," which is in the Birthday Cake Cards category. This card has two popular symbolic birthday items; birthday balloons and a round birthday cake. In general, a popular birthday card contains several popular birthday items and is designed using multiple, vivid colors.

OKWAVE Inc. CEO Tatsuo Yada appeals, "How to select a birthday card isn't an easy task. My advice is to think about what your birthday person likes. Also, refer to current trend information. Davia offers more than 50 free animal birthday cards. So, you can easily find a trending birthday card that matches the preferences of your birthday person."

This information is based on the actual sending data from our 16 birthday item card categories between January 1st, 2017 and June 16th, 2017.

Birthday Flower Cards category on Birthday & Greeting Cards by Davia
https://www.holidaycardsapp.com/cards/birthday/birthday_flower_ecards

Let's Celebrate with Delicious Cake - Happy Birthday Card
https://www.holidaycardsapp.com/cards/lets_celebrate_with_delicious_cake_happy_birthday_card

OKWAVE Inc. Releases Annual Birthday Card Trends of 2016
http://corp.okwave.com/news/20161213.html

About OKWAVE Inc.
OKWAVE Inc. operates Birthday & Greeting Cards by Davia, which is a 100 percent free e-card service. Davia offers more than 1,000 free e-cards as well as customizable birthday calendars and reminders. Davia has served over 14 million users since its inception. For more information visit: https://www.holidaycardsapp.com/. OKWAVE Inc. is the U.S. subsidiary of OKWAVE (3808.NG.), which offers the Japan's first social Q&A web service and enterprise class help desk solutions. OKWAVE has received strategic investments from Rakuten and Microsoft. For more information about OKWAVE Inc. visit: http://corp.okwave.com, about OKWAVE visit: http://www.okwave.co.jp.

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Shigeyuki Miyagi
OKWAVE Inc.
+1 (650) 731-3020 Ext: 704
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