New York, NY (PRWEB) July 13, 2017
Branded content can move the needle in significant numbers for the TV and Media industry. But best practices for this relatively new format continue to shift and morph, along with successful tools and tactics. Join Cynopsis on July 25th for the webinar, Newest Strategies for Branded Content, to learn how to use branded content in ways that perform and result in ROI.
Lynn Leahey, Editorial Director for Cynopsis, will host the July 25 webinar along with the following speakers: Mike DiGiacomo, VP, Integrated Marketing Strategy for IFC; Ricky Ray Butler, Global CCO for Branded Entertainment Network; and Lauren Reddy, Director, Audience Development & Insights for The New York Times.
The session will allow for real time Q&As to ensure specific questions are answered. During the interactive webinar, attendees will learn:
- When to use sponsored editorial vs. custom content vs. heavily integrated custom content
- Purchase intent on desktop vs. mobile
- Which ad formats – image, article, or video – are most effective given your strategy
- Which KPI’s to pay attention to: unaided awareness, purchase intent, and brand equity
Register your team today for the Cynopsis webinar “Newest Strategies for Branded Content.”
All webinar attendees will receive full access to speaker presentations for 1 year. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.
About Cynopsis Media:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports; weekly eSports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.