Resurgence in Independent Fashion Retailing in the U.S. Underlines the Importance of Making an Impression, says Hi-Tech Printing & Labeling Inc.

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The Los Angeles based label maker comments on a recent article that, as high-end stores become specialized, manufacturers and designers need to ensure their products capture attention.

Independent clothing stores are enjoying a resurgence.

Whether it’s about attracting the attention of the buyers or highly discerning consumers, beautiful and impressive clothing labels are crucial for fashion firms.

A July 24th article on Business of Fashion describes how independent American clothing retailers are enjoying a renaissance thanks to a more curated and exclusive approach to high end fashion, as well as by partnering with clothing brands with worldwide reputations. Hi-Tech Printing & Labeling Inc. notes that, as retailers become more selective and rely more and more on world renowned brands, the challenge for up-and-coming designers and manufacturers becomes more intense. That’s why the firms believe that, whether it’s about attracting the attention of the buyers or highly discerning consumers, beautiful and impressive clothing labels are crucial for fashion firms.

Hi-Tech Printing & Labeling Inc. notes that, while digital retailing is still a strong growth area for all kinds of businesses, when it comes to clothing, a great many consumers still prefer to shop in traditional brick-and-mortar stores where they can try on clothes to make sure they flatter their appearance. For higher end fashions, that’s obviously even more of a factor. At the same time, the firm notes that it’s first necessary for clothes makers to get their product into the store and, then, they must make certain that customers will find the product. While a high quality product is essential, of course, labels can do a great deal to boost awareness of branding, as well as an item’s attributes, says the firm.

It’s also important to be aware of the many options in clothing labels, says Hi-Tech Printing & Labeling Inc. For example, while standard sewn-on labels are usually essential for providing such legally required information as the fabrics used to make the product, as well as care instructions and basic branding, they can do a lot more if more effort is invested. The firm notes that it’s possible to make labels that are nearly as beautiful as the clothing that they adorn; it adds, however, that firms that want to make a truly big splash often turn to much larger hangtags. These provide room for more striking graphics; they also allow for more detailed information about the product’s manufacture and the philosophy behind it. The firm also notes that high end consumers are often especially concerned with such issues as the environment, so fashionistas who are committed to sustainability can use hang tags to let consumers know about how their products are environmentally friendly in a relatively detailed manner.

Hi-Tech Printing & Labeling Inc. concludes by noting that it is more important than ever that fashion designers and manufacturers use every tool at their disposal to make an impression on retailers and consumers. Readers who are interested in learning more about Hi-Tech Printing & Labeling Inc. can contact the firm at (213) 746-7772. They can also visit it online at http://www.FabricLabels.com.

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Bob Westal
Cyberset Corp
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