TABS Analytics Hosts “Awful Analytics: 10 Metrics Hurting the CPG Industry and How to Fix Them” on August 16th

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Consumer Products Goods (CPG) analytics expert Dr. Kurt Jetta will discuss faulty business analytics commonly used by CPG companies and provide alternatives that are more descriptive and predictive of sales trends

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TABS Analytics, a leading consumer and retail analytics firm, announced today a complimentary webinar on Wednesday, August 16, 2017 at 2 p.m. Eastern titled “Awful Analytics: 10 Metrics Hurting the CPG Industry and How to Fix Them”.

During the hour-long webinar, Dr. Kurt Jetta, Ph.D., CEO and founder of TABS Analytics, will review with attendees specific metrics that are not just ineffective, but downright counterproductive for growth aspirations. In addition, Jetta will discuss:

  • Why obsessing over market share changes ultimately leads to share declines
  • How bad distribution and sales velocity measures provide inaccurate conclusions in your retail presentations
  • The reasons why leakage trees are incomplete and misleading
  • Why consumer decision trees are pseudoscience

WHAT:     “Awful Analytics: 10 Metrics Hurting the CPG Industry and How to Fix Them” Webinar
WHEN:     Wednesday, August 16, 2017 at 2 p.m. Eastern    
REGISTRATION:     Registration is available online here
WHO:    Dr. Kurt Jetta, Ph.D., CEO and founder of TABS Analytics

Throughout 2017, TABS Analytics is conducting six studies across the consumer packaged goods industry including personal care, baby, vitamin, food and beverage, household products, and beauty. More information about TABS studies is available at http://www.tabsanalytics.com/resources.

In addition to being the CEO, founder and lead product developer for TABS Analytics, Jetta is also the Director of the Research Unit of the Economics of Consumer Marketing, which is a part of the Center for International Policy at Fordham University. He is a frequent contributor to industry publications and symposiums.

About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information, please call 203-446-8837, email robertbaldwin (at) tabsanalytics (dot) com or visit http://www.tabsanalytics.com

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Theresa Smith
TABS Analytics
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