Leading Lady and Loving Moments Partner with Black Breastfeeding Week to Raise Awareness for Breastfeeding in Black Communities

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Leading Lady and Loving Moments uplift moms and babies with nursing bra donations to black breastfeeding groups.

Leading Lady and Loving Moments celebrate Black Breastfeeding Week to support mothers, babies and families in black communities.

Leading Lady and Loving Moments celebrate Black Breastfeeding Week

Every mom deserves the resources, knowledge and power to make healthy choices for their babies and our annual nursing bra donation program aims to support these goals for moms around the country.

Leading Lady and Loving Moments proudly partner with Black Breastfeeding Week to celebrate breastfeeding in black communities. As part of an annual philanthropic donation program the intimate apparel brands are sending nursing bras to grassroots breastfeeding support groups to empower families to make the best choices to nourish their babies.

“We are thrilled to collaborate with Black Breastfeeding Week to support breastfeeding initiatives in black communities,” said Mark Corrado, third generation owner of Leading Lady. “Every mom deserves the resources, knowledge and power to make healthy choices for their babies and our annual nursing bra donation program aims to support these goals for moms around the country.”

Black Breastfeeding Week is a week-long event (August 25-31) at the end of National Breastfeeding Month that celebrates and advocates the health benefits and personal empowerment of breastfeeding as a timeless and priceless tradition. It is spearheaded by Kiddada Green, Kimberly Seals-Allers and Anayah Sangodele-Ayoka. This year’s #BBW17 celebration, themed #BetonBlack, includes an annual “baby lift up,” a twitter chat focusing on the connection between first food (breast milk) and continued nutritious food options, a rewind of the past five years of celebrating Black Breastfeeding Week, and much more.

Leading Lady and Loving Moments bras will be given to moms who attend Black Breastfeeding Week celebrations sponsored by grassroots more than 50 breastfeeding support agencies throughout the U.S. Find out more about Leading Lady and Loving Moments’ partnership with Black Breastfeeding Week here.

“During the 5th year celebration of Black Breastfeeding Week, we are thrilled to receive a nursing bra donation from Leading Lady,” said Kiddada Green, Executive Director of Black Mothers Breastfeeding Association and Co-Founder of Black Breastfeeding Week. “The nursing bras will be of great use to mothers throughout the nation who are participating in local events for this annual celebration.”

Leading Lady and Loving Moments’ contribution to Black Breastfeeding Week is part of an annual donation program of more than $350,000 in products to support moms, babies, families and communities. The celebration began during World Breastfeeding Week and continues throughout August to help raise awareness for breastfeeding and encourage more moms – at any income level, of any race, in any state – to nurture their babies in the healthiest way possible.

About Leading Lady:
Leading Lady is a premier nursing and full figure intimate apparel company dedicated to improving women’s lives with innovative products, resources and programs. Family owned and operated; Leading Lady has been supporting breastfeeding moms and babies for over 78 years. The brand promises superior quality and fit, a comprehensive selection of products and an excellent customer experience. The full collection is available for direct purchase at LeadingLady.com and in select retailers nationwide.

Website: [http://www.leadinglady.com | Social: @leadingladybras

About Loving Moments:
Loving Moments by Leading Lady’s maternity to nursing collection features comfortable, affordable, stylish bras and camis available at Walmart, Walmart.com and Amazon.com. The breastfeeding-friendly line embraces the lifestyle of new motherhood.

Website: [http://lovingmomentsbras.com |Instagram/Facebook: @lovingmomentsbras| Twitter: @lovingmomentsbr

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William Mahar
Leading Lady
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