Somna Therapeutics Names Shine United Agency of Record

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Agency to Help Boost Sales for REZA BAND UES Assist Device

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From the start, Shine United showed a business savvy, entrepreneurial spirit and wealth of experience in helping brands just like ours achieve rapid, smart growth.

Somna Therapeutics has named Shine United agency of record for its REZA BAND UES Assist Device, the first of its kind, noninvasive, non-medication treatment for acid reflux into the throat and lungs. Shine, which has a strong and growing presence in the healthcare and medical devices categories, will be responsible for refining the brand across every point of contact with consumers, as Somna positions itself for accelerated growth in 2018 and beyond. The agency was hired after a review that included Shine, two New York agencies and three Chicago firms.

“We were looking for a true partner that had both the experience and skills to help us catapult the REZA BAND business forward,” said Nick Maris, president and CEO at Somna. “From the start, Shine United showed a business savvy, entrepreneurial spirit and wealth of experience in helping brands just like ours achieve rapid, smart growth. We are excited to build out our strategy and develop breakthrough creative that resonates with the millions of people suffering from acid reflux disease who can improve their quality of life with REZA BAND.”

The engagement will be focused on building awareness and targeted sales for the REZA BAND, which is currently available in select international markets and the US through physician clinics, hospitals and home health care. Shine is immediately embarking on brand identity, marketing communications planning, website redesign and digital marketing activities, including paid, owned and earned channels, including extensive content marketing.

“We love the opportunity to work on brands that make a real difference in the world,” said Curt Hanke, Shine founder and CEO. “The Somna team has done a fantastic job building a foundation on which we can build together. Now it’s time to tell the world about the remarkably simple relief that is one of the best-kept secrets in the healthcare industry. We’re excited to be rolling up our sleeves and partnering to build this business and the REZA BAND brand.”

About Somna Therapeutics LLC
Founded by Tom Shannon, Nick Maris, Jeff Harris and Reza Shaker in March 2012 in partnership with the Medical College of Wisconsin, Somna Therapeutics is a medical device company focused on improving the quality of life for the millions of people suffering from acid reflux disease by introducing the REZA BAND UES Assist Device, the first-of-its-kind, noninvasive, non-medication treatment for acid reflux into the throat and lungs. The REZA BAND is available in selected international markets and the US through physician clinics, hospitals, and home health care. Additional information about Somna Therapeutics is available at http://www.somnatherapeutics.com/.

About Shine United
Shine United is a $41 million advertising and brand consultancy located in Madison, Wisconsin. The privately held company's client roster includes brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX Running Footwear, Amazon.com, Mizuno Running, Kohler Co. and UW Health. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason the agency was named one of the best places to work by Outside Magazine the past four years. Learn more at ShineUnited.com. Shine On.

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