Duke Univ Coach K Center Co-Founder Sanyin Siang Offers Inspiration in Latest Title, "The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career"

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The Leadership Book That New York Times Bestselling Author Susan Cain Calls “Honest, Genuine, and Compelling.”

Honest, genuine, and truly on your side: that’s Sanyin Siang. ~Susan Cain, Author of New York Times Bestseller 'Quiet' and Founder, Quiet Revolution

Why is change from the status quo so tough to initiate? Whether you’re changing careers, launching a startup, or introducing a new idea, the simple fear of failure prevents many from ever taking the first step. Contrary to most how-to leadership books that focus on the nuts and bolts of launching a new pathway, in "The Launch Book," author Sanyin Siang argues that the key to a successful and sustainable launch lies in adopting the right mindset. Published by LID Publishing (http://lidpublishing.com/) as part of the popular Concise Advice Series, "The Launch Book" offers change-seekers compact inspiration for building confidence and increasing the odds for success when attempting any new launch.

Author Sanyin Siang is able to draw upon her wide range of experience—from co-founding and leading the Coach K Center on Leadership & Ethics at Duke University’s Fuqua School of Business to advising top CEOs of Google Ventures—to provide her readers with the tools, inspiration, and motivation to become better, stronger, more authentic—even happier—versions of themselves. Short, punchy chapters titled “Be Brave,” “Find Your Mentors,” and “Timing” conclude with reflective exercises designed to bring the reader’s authenticity and passion to center stage.

Written from a place of great honesty and comforting vulnerability, Siang is able to personally connect with her readers like few leadership authors can. “This is my first book,” she writes. “Despite having written dozens of thought-pieces that have appeared in The Wall Street Journal, Fortune, Forbes, Huffington Post, and LinkedIn, getting started on the process of writing a book was new, different, and uncomfortable for me. The sheer existence of this book proves the viability of its concepts.” By masterfully curating her own experience with wisdom from an impressive assemblage of industry leaders from Apple, HP and the NFL, Siang gives us a wonderfully practical field guide for success.

“Honest, genuine, and truly on your side: that’s Sanyin Siang. In 'The Launch Book,' she offers compelling stories, married with an introspective style, to help you find the confidence you need to take your next great leap.” -Susan Cain, Author of New York Times Bestseller "Quiet" and Founder, Quiet Revolution

“A beautiful book about finding the courage to turn your ideas and dreams into reality.” -Alex Osterwalder, Founder, Strategyzer and Thinkers50

Order your copy of Sanyin Siang’s "The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career" on Amazon today: https://goo.gl/rVD5LM

About Sanyin Siang
Author Sanyin Siang co-founded and leads the Coach K Center on Leadership & Ethics at Duke University’s Fuqua School of Business. She is an advisor for Google Ventures, a coach to top CEOs, and a motivational speaker whose leadership advice can be seen in Forbes, Fortune, and The Wall Street Journal. Visit: https://www.linkedin.com/in/sanyin/

About LID Publishing
LID Publishing specializes in working with business authors and organizations to help them develop content to promote their brand, message, and expertise. Founded in 1993, LID has over 1,700 authors and continues to add approximately 120 new titles each year. Visit: http://lidpublishing.com/

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

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Marion Bernstein
Lid Publishing
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