This Is War: Walmart vs. Amazon, Now On Kickstarter.com

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Fasten your seat belts. Read the true story of the battle for TRILLIONS of dollars spent by BILLIONS of people on MILLIONS of products.

Walmart employs 2.3 million people which is literally the size of an army. Amazon has only 350,000 employees (plus 87,000 at Whole Foods). Together, Amazon and Walmart's workforce is greater than the 2,720,000 population of Chicago.

N.Y. Times bestselling authors Les & Sue Fox are now selling Advance Copies of their new book "This Is War" on Kickstarter.com. The book is about a daily activity that impacts the lives of everyone: Shopping. Whether they shop online or in so-called "brick and mortar" stores like Walmart or Whole Foods (now owned by Amazon) people always want the the best deal. The lowest price, the best quality, fast delivery, and great customer service. And Amazon and Walmart are engaged in an all-out "Take No Prisoners" war for your hard earned money.

https://www.kickstarter.com/projects/whpublishing/1841602881?ref=340105&token=37ec48e2

"This Is War" is the unbelievable story of two gigantic companies. And that means Big. Walmart employs 2.3 million people (1.5 million in the United States alone) which is literally the size of an army. Amazon has only 350,000 employees (plus 87,000 at Whole Foods) but that's growing by 50,000 to 100,000 per year. Together, Amazon and Walmart's workforce is greater than the population of Chicago (2,720,000 million people). That's why the chapter "How Big Is Amazon & Walmart?" shows a picture of Mt. Everest.

Needless to say, companies with this much size and power (260 million customers, $625 Billion dollars a year in sales) can do things that no one else can do. Like destroy (or buy) their competition, deliver almost anything in 2 days, and use Drones to drop merchandise at your front door in a matter of hours, subject to F.A.A. approval.

This is a story no one wants to miss. Love 'em or hate 'em, Amazon and Walmart have invaded the lives of millions. This is why people need to know what they're really thinking and doing.

Les and Sue Fox have written many interesting books over the years. But they've never been as fascinated with any other book. "This Is War" was an exciting challenge: How to tell you the whole story of Walmart and Amazon in less than 100 pages.

The answer is: Focus on the Key Points.

"This Is War" reveals everything readers needs to know in words and pictures (lots of pictures) about Jeff Bezos, Amazon's multi-billionaire CEO, Doug McMillon, Walmart's brilliant CEO, and Marc Lore, the New Jersey boy who sold Diapers.com to Amazon for $545 million, worked as Jeff Bezo's right hand man for 2 years, then started Jet.com, which he sold to Walmart in 2016 for $3.3 billion. Never heard of Jet.com? Stay tuned. Jet is the fastest growing e-commerce website capable of competing with Amazon. And Marc Lore is the only person who knows exactly how to compete with Jeff Bezos. Marc is the President of Walmart e-Commerce U.S. and he runs both the Walmart and Jet shopping sites. "This Is War" also profiles 16 "Generals" (top corporate executives) who work closely with Bezos and Lore to help win the war.

"This Is War" will knock readers' socks off. Few have heard of A.W.S. (Amazon Web Services), which the Foxes call "Amazon's Secret Weapon". When people find out who one of their Top Secret customers is, they won't believe it. Meanwhile, Walmart Labs has their own secret weapon (and 4,500 engineers). It took a lot of research to create this book, and the authors hope people will support them on Kickstarter.com.

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