“We wanted to prove that confidence and self-expression is the most attractive accessory you can carry this season.”
New York, NY (PRWEB) September 08, 2017
It’s runway season, but the freshest styles are on the streets. Fashion To Figure (FTF) , a leading retailer in plus size fashion, specializing in on-trend clothing, shoes and accessories, announces the launch of their Fall 2017 New York Fashion Week-inspired look book. Titled STREET STYLE NYC X FALL 2017, the look book highlights a collection of styling tips and trends that real New York women are wearing this season.
The collection ranges from lingerie-inspired dresses to distressed denim. Revealed through a week-long email campaign during New York Fashion Week, the campaign identifies 12 key looks that feature an assortment of the season’s most sought-after trends. Each look is representative of a bigger trend category that the company is backing this fall.
The “Rebel with a Cause” trend calls out sexy graphic tees, studded details and deconstructed denim, while “Boudoir Room” highlights lacy, strappy lingerie-inspired pieces you can wear outside the bedroom. “Drama Skirts” and “Statement Tops” both pack a punch with bold silhouettes and eye-catching details, while “Sexy-Sporty” reveals a feminine take on athletic-inspired fabrics. Also featured, the new Contour Collection Ponte Pant slated to be a major wardrobe staple for the FTF customer this season. All styles are exclusively designed and manufactured by FTF.
“We’ve captured the energy of the fashion week runways and the street style that fashion followers wear between shows,” says Michael Kaplan, CEO of FTF. “We wanted to prove that confidence and self-expression is the most attractive accessory you can carry this season.”
Fashion To Figure plus size fashion in sizes 12 – 24 will be available to purchase online at FTF.COM and in Fashion To Figure stores beginning September 8th.
ABOUT FASHION TO FIGURE
Fashion to Figure (FTF) provides trendy plus size clothing, jewelry and accessories at a great quality and price point for women size 12-26. Well known as a leader in special occasion plus size dresses and great fitting jeans, FTF has a passion for providing the very the best fashion experience for the curvy woman. Inspiring people with the belief that, “Fashion is a state of mind, not a size range,” is the company mission.
Fashion to Figure was started by the two great-grandsons of Lena Bryant, the visionary dressmaker who created the special-size fashion market in the late 1800’s. FTF distributes its fashion through its own 27 physical locations across the country and web site (http://www.fashiontofigure.com), third party digital marketplaces, traditional wholesale partners and box subscription partners.
MEDIA CONTACT: PR(at)FTF(dot)COM