Path to Purchase Summit Call For Speakers Through October 4

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The Path to Purchase Institute announced its Call for Speakers for the 2018 Path to Purchase (P2P) Summit (path2purchasesummit.com)

2018 Path to Purchase (P2P) Summit

The Path to Purchase Institute announced its Call for Speakers for the 2018 Path to Purchase (P2P) Summit (path2purchasesummit.com). P2PSummit, formerly the Shopper Marketing Summit, is a dynamic and laser-focused conference that reimagines the future for retailers, brand manufacturers and their agency and solution provider partners. It’s where leaders learn what lies ahead along the path to purchase.

Speaking proposals are being collected until October 4, 2017 at path2purchasesummit.com. Sample themes for seminar content include:

  • Omnichannel trends, solutions and strategies
  • Technology along the path to purchase
  • The future of shopping and retail (3, 5, 10 years out)
  • Shopper engagement
  • Effective collaboration
  • Research and activating on insights
  • Shopper marketing best practices
  • E-commerce strategies
  • Measurement & ROI of shopper programs
  • Design & creativity in-store
  • Digital shopper marketing and mobile marketing solutions

P2PSummit Event Details
March 12-14, 2018
Renaissance Schaumburg Hotel and Convention Center
1551 Thoreau Drive North
Schaumburg (Chicago), IL 60173

About P2PSummit
P2PSummit is an educational forum where over senior-level leaders share best practices, actionable strategies, insights and solutions to help brand manufacturers and retailers better engage with shoppers and ultimately drive sales along the path to purchase. Learn more at path2purchasesummit.com.

About the Path to Purchase
P2PSummit is produced by the Path to Purchase Institute, a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. The Institute champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at p2pi.org.

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Stacey Bobby