These kinds of laudable initiatives to ensure more ethical treatment of employees not only helps to remove a source of poor public relations, they are positive steps that can be used – subtly or more directly – for marketing purposes on tags and labels.
Los Angeles, California (PRWEB) September 18, 2017
A September 7 article on the Huffington Post describes a new fashion industry charter on the subject of “working relations with fashion models and their well-being.” The charter includes, among other planks, a ban on models under the age of 16, a requirement for models to present medical certification of good health, and calls for a minimum size for models to prevent them from feeling pressure to become excessively thin. Los Angeles based fabric label and tag manufacturer Hi-Tech Printing & Labeling Inc. says that these kinds of laudable initiatives to ensure more ethical treatment of employees not only helps to remove a source of poor public relations, they are positive steps that can be used – subtly or more directly – for marketing purposes on tags and labels.
The label manufacturer notes that today’s consumer is increasingly informed and aware of many sides of the clothing industry, including those that may be less than flattering, and typically wants to feel good about the products he or she buys. With criticism in major publications of many facets of the world of both boutique and mass market fashion, tags and labels offer an outstanding opportunity for fashion designers and manufacturers to establish the idea that they are “one of the good guys” in the eyes of potential purchasers, says Hi-Tech Printing & Labeling Inc. While using more realistically sized models and hewing to industry standards might not be something that you can directly refer to on a product, using such products as hang tags to show a realistically sized model wearing the item in question, for example, can help to subtly underline a product’s commitment to a more humane fashion ethic. If a company wishes, it can also use text to make its commitment more explicit, says the label and tag manufacturer.
Hi-Tech Printing & Labeling Inc. goes on to note that there are a wide variety of ethical matters that consumers may be concerned with that are relatively easy to promote even on smaller labels and tags. Many ecologically-minded consumers are especially concerned right now with the sustainable sourcing and production of garments; others are equally interested in keeping manufacturing jobs in the United States. The label manufacturer notes that simple messaging such as “sustainably sourced” or “made in the U.S.A.” can be easily communicated through fabric labels and tags. More complex or more elaborate messaging and branding can also be powerfully communicated via larger hang tags, says the manufacturing firm.
Readers who would like to learn more about how fabric labels and tags can help them communicate the most effective marketing messaging possible may call Hi-Tech Printing & Labeling Inc. at (213) 746-7772. They can also visit the manufacturer at its web site, http://www.FabricLabels.com.