FDA Nutrition Label Requirements Offer Brands New Opportunities For Consumer Engagement

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DAVACO Partners with Restaurant Chains to Rollout Digital Menu Board Programs

Rick Davis, CEO/Founder, DAVACO

Digital menu boards offer restaurant chains a lot of bang for their buck and help to positively transform both the inside and outside ordering areas with the integration of technology.

DAVACO, Inc., the North American leader of high-volume programs for retail, restaurant and hospitality brands, announced today that the company is partnering with a wide range of restaurant brands to help with the management and rollout of digital menu board initiatives. Adding calorie counts to menus was initially driven by the Food & Drug Administration’s nutrition labeling requirements, but brands are realizing there is greater value well beyond regulation compliance.

“Digital menu boards offer restaurant chains a lot of bang for their buck and help to positively transform both the inside and outside ordering areas with the integration of technology,” said Rick Davis, Founder/CEO of DAVACO. “While there is an initial cost, the long-term benefits justify the financial investment—with many brands/restaurants quickly recouping costs with the increased sales and benefit from adding technology to the consumer experience.”

Digital menu boards provide brands the ability to easily and simultaneously change content across their chain with consistency and assurance—from pricing updates, the addition of nutritional information, day-parting and seasonal or promotional features, to name a few. Additionally, the dynamic nature of digital lends itself to entertainment opportunities. “Restaurant brands are dedicating space on their menu boards to keep their customers engaged during wait times both in the drive-thru and the inside ordering counters,” said Davis.

DAVACO, which employs over 1,100 W-2/T-4 professionals across the United States and Canada, operates a dedicated division that focuses on digital deployments and technology upgrades. As a leading provider of the installation of digital signage and technology rollouts, DAVACO’s turnkey solution includes initial planning, pre-program surveys, logistics and “just in time” delivery of equipment, installation, content verification and employee training. DAVACO’s technology teams specialize in programs related to: Interior/exterior digital menu boards, interactive equipment, self-ordering kiosks, POS upgrades, wireless power charging, beacons and other technology upgrades.

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Kristen Bedell
DAVACO
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