Millennial moms appreciate brands that build trust by aligning with their values. Among these values, you’ll find health and sustainability near the top.
New York, NY (PRWEB) September 13, 2017
“Our panel will identify millennial moms’ values and share strategies and insights on how the brands in the audience can connect with millennial moms in a meaningful and sustainable way,” said Jen Shap, Agency Business Development Lead, Google, describing the panel she will moderate at M2Moms® – The Marketing to Moms Conference, Oct. 3 & 4, NYC. The panel, ‘Build Trust With Millennial Moms’ includes, Hansa Bhargava, M.D., Senior Medical Director, WebMD; Hillary Murdock, Group Planning Director, VML; Sarah-Jane Kurtini, Founder, Head of Marketing, Tinybeans; and Kelly Fletcher, CEO, Fletcher Marketing PR.
Shap explained, “As 80% of millennials become parents over the course of the next decade, they will develop new brand loyalties. Of course, every brand wants in. The elusive question: how? Perhaps even more than generations before, millennial moms appreciate brands that build trust by aligning with their values. Among these values, you’ll find health and sustainability near the top.”
“Millennial moms care about family, in the many ways they define it. They also put effort into cultivating community, online and just out the front door. Millennial moms are compassionate; they gravitate towards brands that give back, and they expect that companies conduct themselves in a way that reflects consideration for their employees, the communities they affect, and the environment.”
“This panel is a great example of why M2Moms® is attended by savvy brand and ad execs from virtually every product category,” added Nan McCann, M2Moms® producer. “They attend for the insight, research and case studies, the new techniques and how-to sessions that will really help them improve their marketing and sales. Millennial moms are brand-critical decision makers for a broad range of products and services. They are today’s super power consumers.”
M2Moms® sponsors include Presenting Sponsors: Google and Cooper Tire & Rubber Company; Associate Sponsor: John Zogby Strategies; Showcase Sponsors: GfK, WebMD, Tinybeans, WongDoody, Music Together, Garden of Words, Purse Power, VML, World Kitchen, Tribe Dynamics, Ask Patty, Macaroni Kid, Strottman, Fletcher Marketing PR, House Party, Mom365, Marketing to Mums, and Paco Collective. Video Content Resource Sponsor: Snippies. PMP, Paramount Market Publishing is the official M2Moms® bookseller.
For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.